Authors:
- Offers comprehensive guidance for strategic planning and internationalization
- Provides hands-on recommendations for developing strategies and implementation program
- Explains step-by-step planning processes
- Includes numerous examples and companies' best practices
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Table of contents (19 chapters)
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Front Matter
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General Strategic Planning and Its Importance for Going International
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Front Matter
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Going International for New Markets
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Front Matter
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Going International for Production and Sourcing
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Front Matter
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About this book
This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization.
After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes.
The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.
Authors and Affiliations
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Chair of Management, University of Fribourg, Fribourg, Switzerland
Rudolf Grünig
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Chair for International Management, University of Fribourg, Fribourg, Switzerland
Dirk Morschett
About the authors
Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.
Prof. Dr. Dirk Morschett holds the Chair for International Management – Liebherr/Richemont Endowed Chair at the University of Fribourg, Switzerland. He also teaches in various postgraduate programs in Switzerland and abroad.
Bibliographic Information
Book Title: Developing International Strategies
Authors: Rudolf Grünig, Dirk Morschett
DOI: https://doi.org/10.1007/978-3-662-53123-5
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE, part of Springer Nature 2017
Hardcover ISBN: 978-3-662-53122-8Published: 21 September 2016
Softcover ISBN: 978-3-662-57116-3Published: 15 June 2018
eBook ISBN: 978-3-662-53123-5Published: 09 September 2016
Edition Number: 2
Number of Pages: XVIII, 218
Number of Illustrations: 93 b/w illustrations
Topics: Business Strategy/Leadership, Emerging Markets/Globalization, Small Business, Organization