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The Principle of Profit Models

  • Book
  • © 2015

Overview

Authors:
  1. Guiping Lin

    1. HSBC Business School, Peking University, Shenzhen, China

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  2. Wei Wei

    1. HSBC Business School, Peking University, Shenzhen, China

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  3. Wuxiang Zhu

    1. Finance Department, School of Economics, Tsinghua University, Beijing, China

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  • Combines academic with practitioner's perspective

  • Introduces best profit models practices of the most outstanding enterprises mainly from China and USA

  • Answers “why” entrepreneurs applied this kind of profit model other than others, and “how” they came out with the profit model as well

  • Includes supplementary material: sn.pub/extras

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Table of contents (10 chapters)

  1. Front Matter

    Pages i-xiv
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  2. Introduction to the Profit Model: Income and Expenditure Sources and Modes

    • Guiping Lin, Wei Wei, Wuxiang Zhu
    Pages 1-15

  3. Stakeholders of the Sources of Income and Expenditure

    • Guiping Lin, Wei Wei, Wuxiang Zhu
    Pages 17-34

  4. Resource Capacities of Income and Expenditure Sources

    • Guiping Lin, Wei Wei, Wuxiang Zhu
    Pages 35-52

  5. Fixed, Residual, and Shared

    • Guiping Lin, Wei Wei, Wuxiang Zhu
    Pages 53-68

  6. Slotting Fee, Road Toll, Parking Fee, Fuel Charge and Sharing Fee

    • Guiping Lin, Wei Wei, Wuxiang Zhu
    Pages 69-81

  7. Customer Pricing for 1000 Hamlets

    • Guiping Lin, Wei Wei, Wuxiang Zhu
    Pages 83-94

  8. Auctions

    • Guiping Lin, Wei Wei, Wuxiang Zhu
    Pages 95-107

  9. Combination Pricing (Part I)

    • Guiping Lin, Wei Wei, Wuxiang Zhu
    Pages 109-124

  10. Combination Pricing (Part II)

    • Guiping Lin, Wei Wei, Wuxiang Zhu
    Pages 125-141

  11. Comprehensive Application of Profit Models

    • Guiping Lin, Wei Wei, Wuxiang Zhu
    Pages 143-184
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Keywords

About this book

This book mainly focuses on defining profit models, on how many main kinds of profit models there are, how profit models can change a company, and how to tailor a profit model to the needs of a certain company. In this context, profit models are classified as fixed-income, remaining-profit and profit-sharing, admission, toll, parking, fuel and sharing fees, profit sources, customer pricing, auction, combined pricing, etc. The logic behind all these profit models will be analyzed in detail and numerous micro-cases will be introduced. All of the micro-cases discussed are the best profit model practices used by outstanding enterprises, mainly from China and the USA (including HomeAway, Priceline, Tencent, Sina, Google, the Voice of China, CSPN and so on). These models will be complemented by a wealth of figures and additional tools to help readers better understand the principle of profit models. As such, the book not only explains “why” entrepreneurs preferred to apply a specific kind of profit model and not others, but also answers “how” they derived that model.

Authors and Affiliations

  • HSBC Business School, Peking University, Shenzhen, China

    Guiping Lin, Wei Wei

  • Finance Department, School of Economics, Tsinghua University, Beijing, China

    Wuxiang Zhu

About the authors

Guiping LIN, Ph.d, HSBC Business School, Peking University, University Town, Nanshan District, 518055, Shenzhen, China, People's Republic.

Wei WEI, Associate Professor, HSBC Business School, Peking University, University Town, Nanshan District, 518055, Shenzhen, China, People's Republic.

Wuxiang ZHU, Professor, Finance Department, School of Economics, Tsinghua University, Beijing, China, People's Republic.

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