Authors:
- Mit erfolgreichen Fallbeispielen zum eSport-Sponsoring
Part of the book series: essentials (ESSENT)
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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Professor für Digitale Wirtschaft, Hochschule Fresenius, Hamburg, Germany
Yorck von Borcke
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Professorin für Sportmanagement, Hochschule Fresenius, Hamburg, Germany
Nicole Konnowski
About the authors
Bibliographic Information
Book Title: eSport-Sponsoring
Book Subtitle: Erfolgsfaktoren – Herausforderungen – Potenziale
Authors: Yorck von Borcke, Nicole Konnowski
Series Title: essentials
DOI: https://doi.org/10.1007/978-3-658-33747-6
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Der/die Herausgeber bzw. der/die Autor(en), exklusiv lizenziert durch Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2021
Softcover ISBN: 978-3-658-33746-9Published: 25 May 2021
eBook ISBN: 978-3-658-33747-6Published: 24 May 2021
Series ISSN: 2197-6708
Series E-ISSN: 2197-6716
Edition Number: 1
Number of Pages: XIII, 50
Number of Illustrations: 7 b/w illustrations
Topics: Management, Marketing