Overview
- The principles of luxury brand management
Part of the book series: Applied Marketing Science / Angewandte Marketingforschung (APPMASC)
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Table of contents (6 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: The Creation of the Extraordinary
Book Subtitle: Perspectives on Luxury
Authors: Hannes Gurzki
Series Title: Applied Marketing Science / Angewandte Marketingforschung
DOI: https://doi.org/10.1007/978-3-658-29538-7
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020
Softcover ISBN: 978-3-658-29537-0Published: 21 February 2020
eBook ISBN: 978-3-658-29538-7Published: 20 February 2020
Series ISSN: 2627-1982
Series E-ISSN: 2627-2008
Edition Number: 1
Number of Pages: XVII, 246
Number of Illustrations: 1 b/w illustrations
Topics: Marketing