Overview
- Empirical marketing research in the automotive industry
Part of the book series: Innovatives Markenmanagement (INMA)
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Table of contents (6 chapters)
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Front Matter
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Back Matter
Keywords
About this book
By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently.
Authors and Affiliations
About the author
Beat Meier studied banking & finance and completed his doctorate in business administration at the Department of Business Administration at the University of Zurich, Switzerland. His focus is the quantitative analysis of consumer behavior in the context of durable goods.
Bibliographic Information
Book Title: Brand Choice and Loyalty
Book Subtitle: Evidence from Swiss Car Registration Microdata
Authors: Beat Meier
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-658-28014-7
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020
Softcover ISBN: 978-3-658-28013-0Published: 08 October 2019
eBook ISBN: 978-3-658-28014-7Published: 26 September 2019
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XVI, 109
Number of Illustrations: 9 b/w illustrations, 2 illustrations in colour
Topics: Consumer Behavior, Market Research/Competitive Intelligence