Editors:
- Aktuelle Themen und Fragestellungen der Eventforschung
- Praxistaugliche Forschungsergebnisse für das Eventmanagement
- Innovative Praxisbeispiele ergänzen wirtschaftswissenschaftliche Studien
Part of the book series: Markenkommunikation und Beziehungsmarketing (MBM)
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Table of contents (17 chapters)
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Front Matter
About this book
Reviews
Editors and Affiliations
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Chemnitz, Germany
Cornelia Zanger
About the editor
Bibliographic Information
Book Title: Eventforschung
Book Subtitle: Aktueller Stand und Perspektiven
Editors: Cornelia Zanger
Series Title: Markenkommunikation und Beziehungsmarketing
DOI: https://doi.org/10.1007/978-3-658-27652-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019
Softcover ISBN: 978-3-658-27651-5Published: 11 September 2019
eBook ISBN: 978-3-658-27652-2Published: 30 August 2019
Series ISSN: 2626-0263
Series E-ISSN: 2626-028X
Edition Number: 1
Number of Pages: X, 295
Number of Illustrations: 1 b/w illustrations
Topics: Branding, Consumer Behavior, Online Marketing/Social Media