Authors:
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Fokus Dienstleistungsmarketing (FDM)
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Table of contents (7 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Technische Universität Kaiserslautern, Kaiserslautern, Germany
Kathrin Bösener
About the author
Bibliographic Information
Book Title: Kundenzufriedenheit, Kundenbegeisterung und Kundenpreisverhalten
Book Subtitle: Empirische Studien zur Untersuchung der Wirkungszusammenhänge
Authors: Kathrin Bösener
Series Title: Fokus Dienstleistungsmarketing
DOI: https://doi.org/10.1007/978-3-658-08274-1
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2015
Softcover ISBN: 978-3-658-08273-4Published: 04 December 2014
eBook ISBN: 978-3-658-08274-1Published: 24 November 2014
Series ISSN: 2628-7366
Series E-ISSN: 2628-7374
Edition Number: 1
Number of Pages: XXI, 316
Number of Illustrations: 31 b/w illustrations
Topics: Marketing