Legacy, Sustainability and CSR at Mega Sport Events

1. Front Matter

   Pages I-XX

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2. Introduction

   • Pierre Lienhard, Holger Preuss

   Pages 1-3

3. Concepts and Framework

   • Pierre Lienhard, Holger Preuss

   Pages 5-62

4. Theoretical Considerations

   • Pierre Lienhard, Holger Preuss

   Pages 63-69

5. Method

   • Pierre Lienhard, Holger Preuss

   Pages 71-85

6. Results

   • Pierre Lienhard, Holger Preuss

   Pages 87-107

7. Interpretation and Discussion of the Results

   • Pierre Lienhard, Holger Preuss

   Pages 109-124

8. Conclusion and Future

   • Pierre Lienhard, Holger Preuss

   Pages 125-137

9. Back Matter

   Pages 139-255

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The UEFA European Football Championship 2008TM (EURO 2008) was the largest sports event ever organized in Switzerland. The host nations Austria and Switzerland emphasized the sustainability of the event. Through their analysis the authors argue that well-known principles of sustainability and policy were not uniformly implemented for the EURO 2008. Nonetheless, this book shows how, in Switzerland, a legacy was created through the implementation of corporate governance and social responsibility policies by UEFA, the Swiss Government and the Swiss Football Association. This book offers an unprecedented resource for sports practitioners and researchers. It provides a wealth of data based on the study of existing scholarly literature, key strategic and conceptual documents as well as exclusive interviews with high-level executives involved in the organization of EURO 2008.

• Corporate Social Responsibility
• Cultural and Societal Sustainability of Mega Events
• Legacy, Sustainability
• Mega Sporting Event
• UEFA EURO 2008

• Bern, Switzerland

  Pierre Lienhard

• Johannes Gutenberg University Mainz, Mainz, Germany

  Holger Preuss

Pierre Lienhard, Executive Master in European Sport Governance (at the Political Studies Institute of Paris (Sciences Po), France; Sports Business Professional, Switzerland. Univ.-Prof. Dr. Holger Preuss is Professor for Sport Economics and Sport Sociology at the Johannes Gutenberg University Mainz, Germany.

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