The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
Editors and Affiliations
Lehrstuhl für Marketing, Universität Siegen, Siegen, Germany
Hanna Schramm-Klein
Institut für Marketing, Karl-Franzens-Universität Graz, Graz, Austria
Thomas Foscht
Chair for International Management, Universität Fribourg, Fribourg, Switzerland
Dirk Morschett
Forschungszentrum f. Handelsmanagement, Universität St. Gallen, St. Gallen, Switzerland
Thomas Rudolph
Institut für Handel und Marketing, Wirtschaftsuniversität Wien, Wien, Austria
Peter Schnedlitz
Professur für Marketing und Handel, Universität Trier, Trier, Germany
Bernhard Swoboda
About the editors
Prof. Dr. Hanna Schramm-Klein, Siegen University, Germany Prof. Dr. Thomas Foscht, University of Graz, Austria Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland. Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria Prof. Dr. Bernhard Swoboda, University of Trier, Germany.
Bibliographic Information
Book Title: European Retail Research
Book Subtitle: 2013, Volume 27, Issue I
Editors: Hanna Schramm-Klein, Thomas Foscht, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Bernhard Swoboda
