New Strategies for Financial Services Firms

1. Front Matter

   Pages I-XIII

   PDF

2. Introduction

   • Dennis Kundisch

   Pages 1-8

3. Definitions

   • Dennis Kundisch

   Pages 9-15

4. Mega Trends in the Financial Services Industry

   • Dennis Kundisch

   Pages 16-53

5. Strategic Options

   • Dennis Kundisch

   Pages 54-63

6. Life-Cycle Solution Provision

   • Dennis Kundisch

   Pages 64-87

7. Concepts for Life-Cycle Solution Provision

   • Dennis Kundisch

   Pages 88-156

8. Outlook: The Importance of Trust

   • Dennis Kundisch

   Pages 157-174

9. Summary and Outlook

   • Dennis Kundisch

   Pages 175-178

10. Back Matter

    Pages 179-206

    PDF

The theme of this book "New strategies for financial services providers" is an equally relevant and important topic in science and practice. In the (post) informa­ tion age economy, the German financial services market and many big financial services providers are in a deep crisis. Increasing competition due to deregulation and improved transparency through new means of communication on the one hand, and empowered customers demanding individualized solutions for their fi­ nancial problems e. g. because of new working circumstances, increase the pres­ sure on the market participants to alter their strategies according to these new challenges. Many firms have reacted defensively either by merging in the hopes of realizing scale effects - a high-risk venture considering the last few years - or by adapting "me-too-strategies" (also known as "lemming-banking") that do not provide for a sustainable competitive advantage. Based on a profound analysis of developing mega-trends in the years ahead, es­ pecially in information and IT-intense market, Dr. Kundisch develops a new anti­ cyclical strategy that aims at using IT as an enabler to strengthen customer rela­ tionships and focus on individualized solutions wherever it seems economically sound to do so. However, he does not stop after the development of the strategy, but provides two important concepts that may help turn this vision and strategy into reality. Thus, he favorably and refreshingly differentiates against many contributions that stop at the fairly abstract strategic level.

• Content
• Customer Relationship Management
• Financial Services
• Financial Services Providers
• Information Systems
• Life-Cycle-Solution
• Motivation
• Service-oriented Computing
• organization

• Lehrstuhl für Betriebswirtschaftslehre, Wirtschaftsinformatik & Financial Engineering Kernkompetenzzentrum IT & Finanzdienstleistungen, Universität Augsburg, Augsburg, Germany

  Dennis Kundisch

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