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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Altensteig 1, Deutschland
Gabriele S. Dieterle
Bibliographic Information
Book Title: Verhaltenswirksame Bildmotive in der Werbung
Book Subtitle: Theoretische Grundlagen — praktische Anwendung
Authors: Gabriele S. Dieterle
Series Title: Konsum und Verhalten
DOI: https://doi.org/10.1007/978-3-642-52392-2
Publisher: Physica Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 1992
Softcover ISBN: 978-3-7908-0614-4Published: 03 June 1992
eBook ISBN: 978-3-642-52392-2Published: 09 March 2013
Series ISSN: 0176-9235
Edition Number: 1
Number of Pages: X, 230
Number of Illustrations: 70 b/w illustrations
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