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Trends and Issues in Global Tourism 2011

  • Book
  • © 2011

Overview

Editors:
  1. Roland Conrady

    1. FB Touristik und Verkehrswesen, FH Worms, Worms, Germany

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    You can also search for this editor in PubMed   Google Scholar

  2. Martin Buck

    1. , Competence Center Travel and Logistics, Messe Berlin GmbH, Berlin, Germany

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Presents latest topics in the travel and tourism industry With contributions from professionals and researchers specialized in global tourism Includes a special focus on corporate social responsibility
  • Includes supplementary material: sn.pub/extras

Part of the book series: Trends and Issues in Global Tourism (TIGT)

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Table of contents (32 chapters)

  1. Front Matter

    Pages i-xxiv
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  2. New Data on Tourism and Changing Travel Behaviour

    1. Front Matter

      Pages 1-1
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  3. New Data on Tourism and Changing Travel Behaviour

    1. Status Quo and Forecasting World and European Tourism

      • Rolf Freitag, Dennis Pyka
      Pages 3-18

    2. Changing Travel Booking Patterns in European Travel Agencies

      • Stefan Nigg
      Pages 19-25

    3. Closer, Shorter, Cheaper: How Sustainable Is This Trend?

      • Ulrich Reinhardt
      Pages 27-36

    4. Exotic of Vicinity: Holiday Feelings Between Home and Long-Distance Journeys

      • Christoph B. Melchers, Patricia Moser
      Pages 37-40

  4. Challenges in Global Aviation Management

    1. Front Matter

      Pages 41-41
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  5. Challenges in Global Aviation Management

    1. Outlook on Climate Change and Aviation

      • Jürgen Ringbeck, Daniel Röska
      Pages 43-50

    2. Acceptance of Aviation in the Airport Environment: Best Practice Examples

      • Ralph Beisel
      Pages 51-57

    3. Ancillary Revenue Strategies: Five Success Factors

      • Jay Sorensen
      Pages 59-67

    4. Air Berlin’s Position in Global Aviation

      • Jens Flottau
      Pages 69-73

  6. Hospitality Management in a Changing Environment

    1. Front Matter

      Pages 75-75
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  8. Destination Management: Product – Branding – Promotion

    1. Front Matter

      Pages 133-133
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  9. Destination Management: Product – Branding – Promotion

    1. Challenges for Designing Sustainable Tourism Destinations

      • Vural Öger
      Pages 135-141

    2. Successful Destination Branding: Experiences from an Innovator

      • Christoph Engl
      Pages 143-148

    3. Social Media Tourism Marketing in China

      • Wolfgang Georg Arlt, Jens Thraenhart
      Pages 149-154
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Keywords

About this book

This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today’s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Öger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications.

Editors and Affiliations

  • FB Touristik und Verkehrswesen, FH Worms, Worms, Germany

    Roland Conrady

  • , Competence Center Travel and Logistics, Messe Berlin GmbH, Berlin, Germany

    Martin Buck

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