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  • © 1994

Management-Qualität contra Rezession und Krise

Editors:

Part of the book series: Herausforderungen an das Management (HERAUSMANAG, volume 1)

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Table of contents (19 chapters)

  1. Front Matter

    Pages I-XV
  2. Management-Weiterbildung als Antwort auf Krisen

    1. Front Matter

      Pages 1-1
    2. Das MBA-Konzept in Europa

      • Peter Carl
      Pages 9-14
    3. Success Factors for MBA Programs

      • Stephen A. Stumpf
      Pages 15-30
    4. Neue Wege in der Management-Andragogik

      • Albert Stähli
      Pages 31-50
  3. Strategisches Management für Rezessionen und Krisen

    1. Front Matter

      Pages 51-51
    2. Rezession und Unternehmenspolitik

      • Hans-Rüdiger Wilkening
      Pages 53-72
    3. Frühwarnsysteme für das Krisenmanagement

      • Reinhart Schmidt
      Pages 73-85
    4. Krisenprophylaxe durch Corporate Identity

      • Jürgen Steiner
      Pages 87-104
  4. Marketing-Management

    1. Front Matter

      Pages 113-113
    2. Marketing in der Rezession

      • Ralph Berndt
      Pages 115-133
    3. Beschaffungsmarketing-Strategien

      • Udo Koppelmann
      Pages 135-150
    4. Globalization as a Prophylactic Strategy

      • Subash C. Jain
      Pages 151-163
  5. Produktions-/ Operations-Management

    1. Front Matter

      Pages 177-177
  6. Finanz-Management

    1. Front Matter

      Pages 221-221

Editors and Affiliations

  • Graduate School of Business, Administration Zürich, Zürich, Germany

    Ralph Berndt

Bibliographic Information

  • Book Title: Management-Qualität contra Rezession und Krise

  • Editors: Ralph Berndt

  • Series Title: Herausforderungen an das Management

  • DOI: https://doi.org/10.1007/978-3-642-57955-4

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer-Verlag Berlin Heidelberg 1994

  • Hardcover ISBN: 978-3-540-57566-5Published: 18 February 1994

  • Softcover ISBN: 978-3-642-63414-7Published: 02 October 2012

  • eBook ISBN: 978-3-642-57955-4Published: 07 March 2013

  • Series ISSN: 1431-4088

  • Edition Number: 1

  • Number of Pages: XV, 304

  • Topics: Business and Management, general

Buy it now

Buying options

eBook USD 54.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 69.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 84.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access