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Public Relations Research

European and International Perspectives and Innovations

Editors: Zerfaß, Ansgar, Amsterdamska, O., Sriramesh, Krishnamurthy (Eds.)

  • Major contribution to the trans-national debate on public relations research

Buy this book

eBook 79,72 €
price for Spain (gross)
  • ISBN 978-3-531-90918-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 98,79 €
price for Spain (gross)
  • ISBN 978-3-531-15602-6
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 98,79 €
price for Spain (gross)
  • ISBN 978-3-531-19961-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

About the authors

Ansgar Zerfass is professor in Communication Management at the University of Leipzig, Germany. He is engaged in various professional organizations and member of the executive board of EUPRERA, the European Public Relations Education and Research Association.
Betteke van Ruler is professor in Communication Science and Communication Management at the University of Amsterdam. She serves as chair of the ICA International Communication Association’s Public Relations Division.
Krishnamurthy Sriramesh is one of the leading researchers in public relations worldwide. He has taught at Purdue University, the University of Florida, and Nanyang Technological University, Singapore. He serves on the editorial board of severeal international journals.

Reviews

"Den Herausgebern ist es [...] gelungen, zukunftsweisende Beiträge der Kommunikationsmanagement- und PR-Forschung und deren nationale sowie internationale Vertreter in einem Band zusammenzuführen, der konzeptionell überzeugt und den derzeitigen nationalen und internationalen Forschungsstand einfängt." www.pr-guide.de, 19.06.2009

Table of contents (27 chapters)

  • Introduction

    Sriramesh, Krishnamurthy (et al.)

    Pages 9-16

    Preview Buy Chapter 30,19 €
  • Public Relations Theory: The Reconstructive Approach

    Bentele, Günter

    Pages 19-31

    Preview Buy Chapter 30,19 €
  • The Intereffication Model: Theoretical Discussions and Empirical Research

    Bentele, Günter (et al.)

    Pages 33-47

    Preview Buy Chapter 30,19 €
  • Trust and Credibility — Prerequisites for Communication Management

    Bentele, Günter (et al.)

    Pages 49-62

    Preview Buy Chapter 30,19 €
  • Corporate Communication Revisited: Integrating Business Strategy and Strategic Communication

    Zerfass, Ansgar

    Pages 65-96

    Preview Buy Chapter 30,19 €

Buy this book

eBook 79,72 €
price for Spain (gross)
  • ISBN 978-3-531-90918-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 98,79 €
price for Spain (gross)
  • ISBN 978-3-531-15602-6
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 98,79 €
price for Spain (gross)
  • ISBN 978-3-531-19961-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Public Relations Research
Book Subtitle
European and International Perspectives and Innovations
Editors
  • Ansgar Zerfaß
  • O. Amsterdamska
  • Krishnamurthy Sriramesh
Copyright
2008
Publisher
VS Verlag für Sozialwissenschaften
Copyright Holder
VS Verlag für Sozialwissenschaften | Springer Fachmedien Wiesbaden GmbH, Wiesbaden
eBook ISBN
978-3-531-90918-9
DOI
10.1007/978-3-531-90918-9
Hardcover ISBN
978-3-531-15602-6
Softcover ISBN
978-3-531-19961-0
Edition Number
1
Number of Pages
VII, 449
Topics