Authors:
- Optimale Marktführung von neuen Produkten
Part of the book series: Unternehmensführung und Marketing (UFUEHR, volume 33)
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Table of contents (4 chapters)
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Front Matter
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Back Matter
About the author
Bibliographic Information
Book Title: Entstehung und Markteinführung von Produktneuheiten
Book Subtitle: Entwicklung eines prozeßintegrierten Konzepts
Authors: Guido Call
Series Title: Unternehmensführung und Marketing
DOI: https://doi.org/10.1007/978-3-322-99295-6
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1997
Softcover ISBN: 978-3-409-13697-6Published: 28 May 1997
eBook ISBN: 978-3-322-99295-6Published: 02 July 2013
Edition Number: 1
Number of Pages: XX, 290
Number of Illustrations: 22 b/w illustrations
Topics: Business and Management, general