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Table of contents (4 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Marketing
Book Subtitle: Einführung in die Absatzpolitik
Authors: Heribert Meffert
Series Title: Betriebswirtschaftliches Grundstudium
DOI: https://doi.org/10.1007/978-3-322-96177-8
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1978
Softcover ISBN: 978-3-409-36977-0
eBook ISBN: 978-3-322-96177-8
Edition Number: 3
Number of Pages: 593
Number of Illustrations: 3 b/w illustrations
Topics: Business and Management, general