Shaping the EU Global Strategy

1. Front Matter

   Pages i-xvii

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2. Introduction. Partners and Perceptions

   • Natalia Chaban, Martin Holland

   Pages 1-25

3. The EU Seen from Brazil: Images and Perceptions

   • Paula Sandrin, Andrea Ribeiro Hoffmann

   Pages 27-54

4. The EU’s Reputation in Canada: Still a Shallow Strategic Partnership?

   • Antoine Rayroux

   Pages 55-75

5. Trajectories and Transformations: Relations and Perceptions of the EU in China, 2006–2015

   • Lai Suetyi

   Pages 77-100

6. The EU Global Strategy and EU–India Relations: A Perceptions Study

   • Rajendra K. Jain, Shreya Pandey

   Pages 101-126

7. The European Union as Seen by Japan in an Age of Uncertainty

   • Michito Tsuruoka

   Pages 127-146

8. Strategic Partner and Model of Governance: EU Perceptions in Mexico

   • Roberto Dominguez

   Pages 147-164

9. Russia’s Vision of EU Migration Policy (2011–2015): Critical Assessment

   • Olga Gulyaeva

   Pages 165-184

10. South African Perceptions on the European Union: Soft Power and Security

    • Kirsty Agnew, Lorenzo Fioramonti

    Pages 185-212

11. Behind the Scenes: EU Images and Perceptions in South Korea

    • Sung-Hoon Park, Sae Won Chung

    Pages 213-234

12. The Resilient Partner Beyond Crises: EU Perceptions in the United States

    • Roberto Dominguez, Maxime H. A. Larivé

    Pages 235-257

13. Back Matter

    Pages 259-272

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This book explores the images and perceptions of the EU in the eyes of their Strategic Partners. Spanning four continents, these ten important global actors – the BRICS together with the USA, Canada, Japan, South Korea and Mexico – are of profound significance to the EU in economics, politics, security and global governance. In 2015, the volume’s editors and contributors were commissioned by the European External Action Service to research these countries’ perceptions towards the EU. The research highlights how in changing multilateral settings, images and perceptions significantly influence the behaviour and foreign policy choices of actors. The findings presented in this book helped to inform the content and focus of the 2016 EU Global Strategy, and will be of interest to scholars, students and practitioners of EU foreign policy, European integration and public diplomacy.

• European Union
• BRICs
• Global Strategy
• Euro-centrism
• strategic partnership agreement
• migration
• Brazil
• Canada
• China
• India
• Japan
• Mexico
• Russia
• South Africa
• South Korea
• United States
• global actors
• global perceptions of the EU
• EU partnerships
• EU global trade

• National Centre for Research on Europe, University of Canterbury, Christchurch, New Zealand

  Natalia Chaban, Martin Holland

Natalia Chaban is Professor and Jean Monnet Chair at the National Centre for Research on Europe, University of Canterbury, New Zealand. She has published on image and political communication studies within international relations contexts involving the EU in numerous journals and books. Together with Martin Holland, she co-leads the internationally recognised project “EU Global Perceptions”, involving more than 30 locations since 2002. 


Martin Holland holds a Jean Monnet Chair ad personam at the University of Canterbury, New Zealand, and is the Director of New Zealand’s EU Centres Network. His research spans a wide range of EU policy areas: institutional integration, common foreign policy, development and EU perceptions. He regularly lectures at universities in China, Malaysia and Thailand as well as New Zealand. 

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