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Palgrave Macmillan

Universities as Agencies

Reputation and Professionalization

  • Book
  • © 2019

Overview

Editors:
  1. Tom Christensen

    1. Department of Political Science, University of Oslo, Oslo, Norway

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  2. Åse Gornitzka

    1. Department of Political Science, University of Oslo, Oslo, Norway

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    You can also search for this editor in PubMed   Google Scholar

  3. Francisco O. Ramirez

    1. Stanford Graduate School of Education, Stanford, USA

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    You can also search for this editor in PubMed   Google Scholar

  • Shows that universities are increasingly influenced by globalization.
  • Argues that managing their reputation is of increasing importance for universities.
  • Stresses that the increasing organizational differentiation of universities is connected to interaction with external stake-holders.

Part of the book series: Public Sector Organizations (PSO)

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Table of contents (10 chapters)

  1. Front Matter

    Pages i-xiv
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  2. Introduction

    1. Front Matter

      Pages 1-1
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    2. Reputation Management, Social Embeddedness, and Rationalization of Universities

      • Tom Christensen, Åse Gornitzka, Francisco O. Ramirez
      Pages 3-39

  4. Social Embeddedness and Organizational Differentiation

    1. Front Matter

      Pages 183-183
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    2. Marketing the American University: Professionalization of Development in Entrepreneurial Universities

      • Nadine Ann Skinner, Francisco O. Ramirez
      Pages 185-207

    3. Enacting Diversity in American Higher Education

      • Naejin Kwak, S. Gabriela Gavrila, Francisco O. Ramirez
      Pages 209-228

    4. The Legal Rationalization of American Higher Education

      • Jared Furuta, Francisco O. Ramirez
      Pages 229-247

  5. Concluding Reflections

    1. Front Matter

      Pages 249-249
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    2. Socially Embedded Universities and the Search for Meaning

      • Bjørn Stensaker
      Pages 251-269

  6. Back Matter

    Pages 271-278
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Keywords

About this book

This book discusses how modern universities increasingly use reputation management in relation to internal and external challenges. Universities are increasingly characterized by social embeddedness, relating to many external stakeholders and international markets of students, researchers and research projects. This implies global pressure to standardize, formalize and rationalize their internal organization. The book uses data from China, Norway and US to show how reputation symbols are used and balanced, based on their web pages. Further, it uses extensive data from US universities to show how their internal organization structure is developing over time, related to three types of units/positions - development, diversity and legal offices and roles.

Reviews

“Compared to other studies on reputation management and branding in higher education, this book adds to our understanding by providing more empirical examples showing the complexity of these phenomena in contemporary HEIs.” (Jelle Mampaey, European Journal of Higher Education, August 02, 2019)

Editors and Affiliations

  • Department of Political Science, University of Oslo, Oslo, Norway

    Tom Christensen, Åse Gornitzka

  • Stanford Graduate School of Education, Stanford, USA

    Francisco O. Ramirez

About the editors

Tom Christensen is Professor of Public Policy and Administration at Department of Political Science, University of Oslo, Norway.


Åse Gornitzka is Professor of Public Policy and Administration at Department of Political Science, University of Oslo, Norway.


Francisco O. Ramirez is Professor of Education and (by courtesy) Sociology, Stanford University, USA.

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