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Health Communication in the Changing Media Landscape

Perspectives from Developing Countries

  • Book
  • © 2016

Overview

Editors:
  1. Ravindra Kumar Vemula

    1. Department of Communication, English and Foreign Languages University, Hyderabad, Telangana, India

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  2. SubbaRao M Gavaravarapu

    1. Indian Council of Medical Research, National Institute of Nutrition, Hyderabad, Telangana, India

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    You can also search for this editor in PubMed   Google Scholar

  • Offers a unique blend of research, practice, theory and application in health communication
  • Covers the complexities of contests in which health communication operates
  • Brings out relations between media & technology and public health in developing countries

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xxv
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  2. Introduction

    • Ravindra Kumar Vemula, SubbaRao M Gavaravarapu
    Pages 1-9

  4. Health Communication in the Changing Media Landscape

    1. Front Matter

      Pages 51-51
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    2. Sexual Health in Changing Media Scenarios in Russia

      • Elizaveta Golousov, Dmitry Strovsky
      Pages 53-73

    3. Digital Technology and HIV/AIDS Prevention in Kenya

      • Nancy Muturi
      Pages 75-95

    4. The Role of mHealth in India: Understanding the Future Ramifications for Community Empowerment

      • Ravindra Kumar Vemula
      Pages 97-112

  6. Emerging Issues

    1. Front Matter

      Pages 177-177
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    2. Of Bulging Bellies and Slimming TVs: Television and Nutrition Transition in India

      • SubbaRao M. Gavaravarapu
      Pages 179-195

    3. Exploring Individual, Cultural and Structural Components of Health Communication Programs: A Gender Integrative Approach

      • Saumya Pant, Manisha Pathak-Shelat, Aanchal Sharma, Pradeep Krishnatray
      Pages 197-213

    4. Covering the Last Mile: A Challenge in Health Communication in India?

      • Arbind Sinha
      Pages 215-230

  7. Back Matter

    Pages 231-238
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Keywords

About this book

This book advances new understandings of how technologies have been harnessed to improve the health of populations; whether the technologies really empower those who use information by providing them with a choice of information; how they shape health policy discourses; how the health information relates to traditional belief systems and local philosophies; the implications for health communicators; how certain forms of silence are produced when media articulates and problematizes only a few health issues and sidelines others; and much more. The book brings together current research and discussions on the three areas of policy, practices and theoretical perspectives related to health communication approaches in developing countries, presenting well-researched and documented essays that will prove helpful for academic and scholarly inquiry in this area.

Reviews

“This book is 'new' and 'original'. It moves away from traditional thinking in the health communication field. It presents perspectives from countries and societies which are often not covered in ‘mainstream’ collections. It deserves to be read by both scholars and practitioners alike.” (Jan Servaes, UNESCO Chair in Communication for Sustainable Social Change)

Editors and Affiliations

  • Department of Communication, English and Foreign Languages University, Hyderabad, Telangana, India

    Ravindra Kumar Vemula

  • Indian Council of Medical Research, National Institute of Nutrition, Hyderabad, Telangana, India

    SubbaRao M Gavaravarapu

About the editors

Ravindra Kumar Vemula is Assistant Professor, Department of Communication, The English and Foreign Languages University, Hyderabad, India. His research interests are in development communication, health communication with special interest in HIV and AIDS, new media, communication policy and analysis. He has published extensively in indexed international journals and books. He is the co-chair of the HIV & AIDS and Communication Working Group of the International Association for Media and Communication Research (IAMCR)


SubbaRao M Gavaravarapu is Senior Scientist and Deputy Director at India’s National Institute of Nutrition, Indian Council of Medical Research, India. His research interests are in health, nutrition and food safety communication with special emphasis on social, behavioral and cultural aspects of communicative processes. His research and praxis have been integrating translational communication science with community-based approaches to promote health and nutrition in India. He has published extensively in indexed international journals and books. He is currently the Chair of Health Communication & Change Working Group of IAMCR. 


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