Cultural Intermediaries

Audience Participation in Media Organisations

Authors: Hutchinson, Jonathon

  • Offers an up-to-date account of how audience participation manifests within media organisations through convergence culture, demonstrating how cultural intermediation enables the co-creative process
  • Discusses public service media as a burgeoning field of international scholarship through an exploration of the important implications for national media, cultural and social policy
  • Provides a compelling account of cultural intermediation as a process that represents the interests of multiple stakeholders engaging in content production
  • Develops an ontological framework to understand how cultural intermediation moves towards digital intermediation while operating in an increasingly automated media ecosystem that sees humans interacting with artificial intelligence and algorithms
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eBook 74,96 €
price for Spain (gross)
  • ISBN 978-3-319-66287-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 93,59 €
price for Spain (gross)
  • ISBN 978-3-319-66286-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues.

Cultural Intermediaries: Audience Participation in Media Organisations is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.

About the authors

Jonathon Hutchinson (PhD 2013, ARC Centre of Excellence for Creative Industries and Innovation, Queensland University of Technology, Australia) is a lecturer in Online and Social Media Communication at the University of Sydney, Australia. His research explores public service media, everyday social media use, and the role of social media influencers within co-creative environments. He is a trained ethnographer and has been published in many leading national and international journals.

Table of contents (10 chapters)

  • Introduction

    Hutchinson, Jonathon

    Pages 1-30

    Preview Buy Chapter 30,19 €
  • Institutional Cultural Intermediation

    Hutchinson, Jonathon

    Pages 33-62

    Preview Buy Chapter 30,19 €
  • Public Service Media

    Hutchinson, Jonathon

    Pages 63-86

    Preview Buy Chapter 30,19 €
  • Participation in Media Organizations

    Hutchinson, Jonathon

    Pages 87-103

    Preview Buy Chapter 30,19 €
  • Co-creation as the Basis for Cultural Intermediation

    Hutchinson, Jonathon

    Pages 107-134

    Preview Buy Chapter 30,19 €

Buy this book

eBook 74,96 €
price for Spain (gross)
  • ISBN 978-3-319-66287-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 93,59 €
price for Spain (gross)
  • ISBN 978-3-319-66286-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Cultural Intermediaries
Book Subtitle
Audience Participation in Media Organisations
Authors
Copyright
2017
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-66287-9
DOI
10.1007/978-3-319-66287-9
Hardcover ISBN
978-3-319-66286-2
Edition Number
1
Number of Pages
XIX, 236
Number of Illustrations and Tables
1 b/w illustrations, 15 illustrations in colour
Topics