Overview
- Presents the state of the art in augmented reality (AR) and virtual reality (VR) research
- Especially focuses on the application of AR and VR in various industries
- Approaches AR and VR from a business and management perspective
- Includes supplementary material: sn.pub/extras
Part of the book series: Progress in IS (PROIS)
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Table of contents (27 chapters)
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Front Matter
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Augmented and Virtual Reality in Tourism
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Front Matter
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Augmented and Virtual Reality in Retail and Fashion
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Front Matter
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Augmented and Virtual Reality in Business, Marketing and Storytelling
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Front Matter
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Keywords
About this book
This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences.
Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective. ÂEditors and Affiliations
About the editors
Dr. M. Claudia tom Dieck is a project manager and researcher at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilised to enhance the user experience. She has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management, International Journal of Contemporary Hospitality Management and Current Issues in Tourism.
Bibliographic Information
Book Title: Augmented Reality and Virtual Reality
Book Subtitle: Empowering Human, Place and Business
Editors: Timothy Jung, M. Claudia tom Dieck
Series Title: Progress in IS
DOI: https://doi.org/10.1007/978-3-319-64027-3
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing AG 2018
Hardcover ISBN: 978-3-319-64026-6Published: 14 September 2017
Softcover ISBN: 978-3-319-87703-7Published: 11 August 2018
eBook ISBN: 978-3-319-64027-3Published: 04 September 2017
Series ISSN: 2196-8705
Series E-ISSN: 2196-8713
Edition Number: 1
Number of Pages: XI, 384
Number of Illustrations: 79 b/w illustrations, 8 illustrations in colour
Topics: Tourism Management, Information Systems and Communication Service, IT in Business, Computer Appl. in Social and Behavioral Sciences, Computer Appl. in Arts and Humanities, Management of Computing and Information Systems