Media Business and Innovation

Foreign Direct Investment Inflows Into the South East European Media Market

Towards a Hybrid Business Model

Authors: Vukanović, Zvezdan

  • Proposes a hybrid FDI business model
  • Presents sixteen case studies of the South East European media market
  • Offers practical guidance to media companies and practitioners in media organizations
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eBook 95,19 €
price for Spain (gross)
  • ISBN 978-3-319-30512-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 119,59 €
price for Spain (gross)
  • ISBN 978-3-319-30510-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

About the authors

Zvezdan Vukanovic is an Associate Professor at the Faculty of International Economics, Finance and Business and Faculty of Information Systems and Technology, University of Donja Gorica in Podgorica, Montenegro. He is the author of ten books in the field of media and communications entrepreneurship, business and economics. Dr Vukanovic published a number of academic articles in international refereed journals (International Journal on Media Management, Journal of Media Business Studies). He is a reviewer for leading international media and communications academic journals (Journal of Media Economics, Journalism and Mass Communication Quarterly, Management Communication Quarterly, New Media & Society, Convergence: The International Journal of Research into New Media Technologies, International Journal of Digital Television). Dr Vukanovic is the Scientific Committee Member of the International Media Management Academic Association (IMMAA) and the World Media Economics and Management Conference.

Table of contents (8 chapters)

  • Introduction

    Vukanović, Zvezdan

    Pages 1-4

    Preview Buy Chapter 30,19 €
  • Business Model Research Agenda Positioning: Conceptual Frameworks, Functions, Benefits, Rationale, Dynamics, Performance, and Economic Feasibility

    Vukanović, Zvezdan

    Pages 5-66

    Preview Buy Chapter 30,19 €
  • Framing Current Business Model Innovation Research Agenda

    Vukanović, Zvezdan

    Pages 67-75

    Preview Buy Chapter 30,19 €
  • The Paradigm Shift: From Static to Evolutionary/Dynamic/Transformational/Networked/Modular/Dynamic Business Model Concept

    Vukanović, Zvezdan

    Pages 77-94

    Preview Buy Chapter 30,19 €
  • The Conceptual Foundation, Common Motivation, Major Benefits/Disadvantages, and Importance of FDI on Economic Growth and Development

    Vukanović, Zvezdan

    Pages 95-105

    Preview Buy Chapter 30,19 €

Buy this book

eBook 95,19 €
price for Spain (gross)
  • ISBN 978-3-319-30512-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 119,59 €
price for Spain (gross)
  • ISBN 978-3-319-30510-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Foreign Direct Investment Inflows Into the South East European Media Market
Book Subtitle
Towards a Hybrid Business Model
Authors
Series Title
Media Business and Innovation
Copyright
2016
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing Switzerland
eBook ISBN
978-3-319-30512-7
DOI
10.1007/978-3-319-30512-7
Hardcover ISBN
978-3-319-30510-3
Edition Number
1
Number of Pages
XVIII, 202
Topics