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Management and Industrial Engineering

MBA

Theory and Application of Business and Management Principles

Editors: Machado, Carolina, Davim, J. Paulo (Eds.)

  • Advances the reader's understanding on the different managerial functions and key management issues
  • Presents new conceptual skills necessary in the competitive business environment of organisations
  • Lists the core subjects valuable to all interested in pursuing a MBA program
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Buy this book

eBook 83,29 €
price for Spain (gross)
  • ISBN 978-3-319-28281-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 103,99 €
price for Spain (gross)
  • ISBN 978-3-319-28279-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book focuses on the relevant subjects in the curriculum of an MBA program. Covering many different fields within business, this book is ideal for readers who want to prepare for a Master of Business Administration degree. It provides discussions and exchanges of information on principles, strategies, models, techniques, methodologies and applications in the business area.

Table of contents (6 chapters)

  • Marketing in Crises—Its Nature and Perspectives for Managers

    Schellinger, Jochen (et al.)

    Pages 3-36

    Preview Buy Chapter 30,19 €
  • Understanding Digital Marketing—Basics and Actions

    Piñeiro-Otero, Teresa (et al.)

    Pages 37-74

    Preview Buy Chapter 30,19 €
  • Human Resource Management: An Operational Perspective

    Machado, Carolina Feliciana

    Pages 77-103

    Preview Buy Chapter 30,19 €
  • Training and Development in Organizations: Start at the Beginning

    Ferreira, Ana Paula Vieira Gomes

    Pages 105-121

    Preview Buy Chapter 30,19 €
  • Accounting as an Information System

    Caria, Ana Alexandra (et al.)

    Pages 125-156

    Preview Buy Chapter 30,19 €

Buy this book

eBook 83,29 €
price for Spain (gross)
  • ISBN 978-3-319-28281-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 103,99 €
price for Spain (gross)
  • ISBN 978-3-319-28279-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
MBA
Book Subtitle
Theory and Application of Business and Management Principles
Editors
  • Carolina Machado
  • J. Paulo Davim
Series Title
Management and Industrial Engineering
Copyright
2016
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing Switzerland
eBook ISBN
978-3-319-28281-7
DOI
10.1007/978-3-319-28281-7
Hardcover ISBN
978-3-319-28279-4
Series ISSN
2365-0532
Edition Number
1
Number of Pages
IX, 194
Number of Illustrations and Tables
40 illustrations in colour
Topics