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Advances in National Brand and Private Label Marketing

Eighth International Conference, 2021

  • Conference proceedings
  • © 2021

Overview

Editors:
  1. Francisco J. Martínez-López

    1. Department of Business Administration 1, University of Granada, Granada, Spain

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    You can also search for this editor in PubMed   Google Scholar

  2. Juan Carlos Gázquez-Abad

    1. Department of Economics and Business, University of Almería, La Cañada de San Urbano, Spain

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Features latest research insights on topics related to retailing, private label, or national brand issues
  • Shows how the retail landscape can adopt to rapid digital transformation
  • Includes interdisciplinary contributions from a wide variety of areas

Part of the book series: Springer Proceedings in Business and Economics (SPBE)

Included in the following conference series:

Conference proceedings info: NB-PL 2021.

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Table of contents (16 papers)

  1. Front Matter

    Pages i-xi
    Download chapter PDF

  2. Product Variety and Loyalty to National Brands – A Combined Measurement of Purchase Sequence and Coverage of Demand

    • Mona R. Springer-Norden, Rainer Olbrich, Philipp Brüggemann, Carsten D. Schultz
    Pages 1-11

  3. The In-Store Location of Promotional Displays Alters Shoppers’ Attention and Buying Decisions

    • Sascha Steinmann, Masoumeh Hosseinpour, Gunnar Mau, Markus Schweizer
    Pages 12-19

  4. First Insights on Brand Attitude Towards a Retailer’s Individual Private Labels

    • Olivier Reimann, Oliver Thomas, Gunther Kucza, Stefan Schuppisser
    Pages 20-23

  5. Brand Architecture: Strategy for the Development of a City Brand

    • Sandra Milena Sánchez Cárdenas, Diego Andrés Álvarez Oliveros, Néstor Fabián Díaz Huertas, Jose Armando Deaza Ávila
    Pages 24-32

  6. Consumers’ Channel Switching Behaviour from Off-line to On-line: The Role of the Fear of Covid-19

    • Elisa Martinelli, Francesca De Canio, Giuseppe Nardin
    Pages 33-40

  7. Private Label Products Buying Decisions: A Comparative Analysis on Consumer Perspective

    • Marcello Sansone, Laura Bravi, Annarita Colamatteo, Federica Murmura, Maria Anna Pagnanelli, Fabio Musso
    Pages 41-46

  8. I Am Free to Be in a Grocery Store: Profiling Consumers’ Spending During Covid-19 Pandemic via Big Data Market Basket Analysis

    • Francesco Smaldone, Mario D’Arco, Vittoria Marino
    Pages 47-54

  9. Re-thinking Street Food Marketing in COVID-19 Pandemic Period. “Pescaria” as Pilot Case Study

    • Marcello Risitano, Giuseppe La Ragione
    Pages 55-64

  10. The Vegetarian and Vegan Communities Supporting Sustainability Through Responsible Consumption

    • H. Gendel-Guterman, B. Derqui
    Pages 65-76

  11. When Measuring the Actual Purchase of Private Labels: Attitude Dethrones the Price Sensitivity

    • Sedki Karoui, Samy Belaid, Jérôme Lacoeuilhe
    Pages 77-88

  12. Private Label and Brand Equity. Opportunities in New Trends

    • Anna Claudia Pellicelli
    Pages 89-94

  13. Examining the Network of Visitors’ Traffic in a Mall: Frequency of Visits and Educational Level

    • Cenk Sozen
    Pages 95-104

  14. Sustainable Communication and Customer Engagement on Social Media

    • Ka Man Yuen, Fan Zeng, Chris K. Y. Lo
    Pages 105-113

  15. Marketing Attribution in Omnichannel Retailing

    • Mariano Méndez-Suárez, Abel Monfort
    Pages 114-120

  16. South America: An Opportunity for Growth of Private Labels?

    • Leonardo G. Garcés-Pinedo, José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, Francisco J. Martínez-López
    Pages 121-130

  17. Correction to: Brand Architecture: Strategy for the Development of a City Brand

    • Sandra Milena Sánchez Cárdenas, Diego Andrés Álvarez Oliveros, Néstor Fabián Díaz Huertas, Jose Armando Deaza Ávila
    Pages C1-C1

  18. Back Matter

    Pages 131-132
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Other volumes

  1. Advances in National Brand and Private Label Marketing

Keywords

About this book

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. 



Editors and Affiliations

  • Department of Business Administration 1, University of Granada, Granada, Spain

    Francisco J. Martínez-López

  • Department of Economics and Business, University of Almería, La Cañada de San Urbano, Spain

    Juan Carlos Gázquez-Abad

About the editors

Francisco J. Martínez-López is Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.



Juan Carlos Gázquez-Abad is Professor of Marketing at University of Almería, Spain.

Bibliographic Information

  • Book Title: Advances in National Brand and Private Label Marketing

  • Book Subtitle: Eighth International Conference, 2021

  • Editors: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad

  • Series Title: Springer Proceedings in Business and Economics

  • DOI: https://doi.org/10.1007/978-3-030-76935-2

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021

  • Hardcover ISBN: 978-3-030-76934-5Published: 17 May 2021

  • Softcover ISBN: 978-3-030-76937-6Published: 17 May 2022

  • eBook ISBN: 978-3-030-76935-2Published: 16 May 2021

  • Series ISSN: 2198-7246

  • Series E-ISSN: 2198-7254

  • Edition Number: 1

  • Number of Pages: XI, 132

  • Number of Illustrations: 9 b/w illustrations, 12 illustrations in colour

  • Topics: Branding, Customer Relationship Management, Consumer Behavior, Online Marketing/Social Media

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