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Doing Business in Guatemala

Challenges and Opportunities

  • Book
  • © 2021

Overview

Authors:
  1. John E. Spillan

    1. University of North Carolina at Pembroke, Pembroke, USA

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    You can also search for this author in PubMed   Google Scholar

  2. Marleen Campbell Lopez

    1. Universidad del Istmo, Guatemala City, Guatemala

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    You can also search for this author in PubMed   Google Scholar

  • Provides a solid grounding on the historical, economic, social and political impacts of trade and business in Central America countries and specifically Guatemala

  • Explores how the regional economics and business development between and among Central America and other countries is affecting commerce in Guatemala

  • Discusses the future business development prospects in Guatemala

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xvii
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  2. Introduction

    • John E. Spillan, Marleen Campbell Lopez
    Pages 1-14

  3. Economic Environment

    • John E. Spillan, Marleen Campbell Lopez
    Pages 15-43

  4. Political and Legal Environment

    • John E. Spillan, Marleen Campbell Lopez
    Pages 45-61

  5. Cultural and Socioeconomic Environment

    • John E. Spillan, Marleen Campbell Lopez
    Pages 63-97

  6. Establishing a Business in Guatemala

    • John E. Spillan, Marleen Campbell Lopez
    Pages 99-133

  7. Marketing in Guatemala

    • John E. Spillan, Marleen Campbell Lopez
    Pages 135-160

  8. Conclusions and Future Trends

    • John E. Spillan, Marleen Campbell Lopez
    Pages 161-169

  9. Back Matter

    Pages 171-179
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Keywords

About this book

With its unique mix of theory, historical discussion, case studies, and contemporary analysis, this book provides a complete and detailed comprehension of the business environment in Central America, with a focus specifically on Guatemala. Identifying the key drivers of Central America economic growth and development, it outlines what must be done to take advantage of the opportunities as Guatemala moves into the future. 

This book will serve as a valuable resource for IB scholars and students seeking to learn more about the changing focus and interests of Central America, and the implications and opportunities this poses for global business interests.

Authors and Affiliations

  • University of North Carolina at Pembroke, Pembroke, USA

    John E. Spillan

  • Universidad del Istmo, Guatemala City, Guatemala

    Marleen Campbell Lopez

About the authors

John E. Spillan is Professor of Management and Director of International Affairs in the School of Business at the University of North Carolina at Pembroke, USA. His research interests are in the areas of international business, management, and teaching pedagogy. He is the author of  50 academic articles and seven books.


Marleen Campbell Lopez is Director of International Business Programs at the Universidad del Istmo, Guatemala. She has more than 15 years of experience in international strategy planning for brands in the Latin American region.

Bibliographic Information

  • Book Title: Doing Business in Guatemala

  • Book Subtitle: Challenges and Opportunities

  • Authors: John E. Spillan, Marleen Campbell Lopez

  • DOI: https://doi.org/10.1007/978-3-030-64304-1

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2021

  • Hardcover ISBN: 978-3-030-64303-4Published: 14 May 2021

  • Softcover ISBN: 978-3-030-64306-5Published: 14 May 2022

  • eBook ISBN: 978-3-030-64304-1Published: 13 May 2021

  • Edition Number: 1

  • Number of Pages: XVII, 179

  • Number of Illustrations: 30 illustrations in colour

  • Topics: Entrepreneurship, International Business, Management, Industries

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