Authors:
- Casts light on international student mobility and illustrates the usefulness of conceptual framework deriving from a facet analytic approach
- Extends Schwarzenbach and Hackett's mapping sentence framework and application within the context of the marketing of tertiary education
- Utilizes marketing concepts to make recommendations aiming to both better attract students to academic institutions abroad and to increase satisfaction with their experience there
Part of the book series: Marketing and Communication in Higher Education (MCHE)
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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend.
Authors and Affiliations
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Independent Researcher, Netanya, Israel
Or Shkoler
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Netanya Academic College, Netanya, Israel
Edna Rabenu
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Department of Marketing Communication, Emerson College, Boston, USA
Paul M.W. Hackett
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Emerson College, Boston, USA
Paul M. Capobianco
About the authors
Or Shkoler is an independent researcher in Israel, whose main areas of interest include: statistics and data analyses, quantitative/qualitative research methods, individual differences, burnout, job engagement, workaholism, Heavy Work Investment (HWI), social exchanges (Leader-Member Exchange and Team-Member Exchange), and the Facet Theory approach.
Edna Rabenu is Senior Lecturer at Netanya Academic College and Bar-Ilan University, Israel. She is an expert on organizational behavior and human resources management. Her current research interests include management, new era workplace, performance appraisal, HWI, psychological capital, coping with stress, burnout, and the Facet Theory approach.
Paul M. W. Hackett is Visiting Professor of Health Research Methods at University of Suffolk, UK, and Professor of Ethnography at Emerson College, USA. He has previously held positions in philosophy and psychology at Oxford University, Cambridge University, and Durham University. His research interests include categorical ontologies/mereologies in the understanding of behavior and experience. He developed the Declarative Mapping Sentence (DMS) for guiding and interpreting qualitative and philosophical research enquiries.
Paul M. Capobianco is Research Assistant at Emerson College, USA, where he explores how creativity can be learned and taught, focusing on marketing communications. He is currently studying how marketing strategy and economic concepts can help to clarify confusion in each discipline. He also studies religion and moral philosophy.Bibliographic Information
Book Title: International Student Mobility and Access to Higher Education
Authors: Or Shkoler, Edna Rabenu, Paul M.W. Hackett, Paul M. Capobianco
Series Title: Marketing and Communication in Higher Education
DOI: https://doi.org/10.1007/978-3-030-44139-5
Publisher: Palgrave Macmillan Cham
eBook Packages: Education, Education (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-44138-8Published: 02 April 2020
Softcover ISBN: 978-3-030-44141-8Published: 02 April 2021
eBook ISBN: 978-3-030-44139-5Published: 01 April 2020
Series ISSN: 2946-4595
Series E-ISSN: 2946-4609
Edition Number: 1
Number of Pages: XIII, 239
Number of Illustrations: 1 b/w illustrations, 11 illustrations in colour
Topics: Higher Education, Branding, Administration, Organization and Leadership