Enlightened Marketing in Challenging Times

1. Front Matter

   Pages i-xliii

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2. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising

   • Lachezar Ivanov

   Pages 1-8

3. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis

   • Ria Wiid, Kerstin Heilgenberg

   Pages 9-22

4. The Impact of Culture on Humorous Ads: An Abstract

   • Dragana Medic, Jean-Marc Decaudin

   Pages 23-24

5. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract

   • Stephen L. France, Yuying Shi

   Pages 25-26

6. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data

   • Teresa Fernandes, Nuno Pereira

   Pages 27-35

7. Big Data Analytics in Product Innovation Context: An Abstract

   • Nick Hajli, Mina Tajvidi, Ayantunji Gbadamosi, Waqar Nadeem

   Pages 37-38

8. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract

   • Itzhak Gnizy

   Pages 39-40

9. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract

   • Xi Fang, Kalliopi Chatzipanagiotou, Cleopatra Veloutsou

   Pages 41-42

10. Deceptive Use of the ‘Regionality’ Concept in Product Labelling: An Abstract

    • Marc Herz, Adamantios Diamantopoulos

    Pages 43-44

11. Brand Heritage vs. Brand Nostalgia: Same Same, but Different?

    • Stefanie Jensen, Martin Ohlwein, Sebastian Burczyk

    Pages 45-56

12. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract

    • Maher Georges Elmashhara, Ana Maria Soares

    Pages 57-58

13. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract

    • Brendan Emmerson, Cathy Barnes, Prithwiraj Nath

    Pages 59-60

14. Influencing Consumers’ Buying Behavior through Smell: An Abstract

    • Flor Esthela Morton Rodríguez

    Pages 61-62

15. Thinking Creatively through Hands

    • Jung Eun Lee, Nara Youn

    Pages 63-76

16. Social Service Robots: What do we Know and Where do we Go Next? An Abstract

    • Daniela Berg, Nicole Hartley, Linda Alkire

    Pages 77-78

17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract

    • Hsin-Hui (Sunny) Hu, Chi-Ting Chen, Pei-Chun Lai

    Pages 79-80

18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract

    • Wolfgang J. Weitzl, Clemens Hutzinger, Sabine A. Einwiller

    Pages 81-82

19. Has Luxury Consumption Something to do with Fear and Love?

    • Caner Cesmeci, Sebnem Burnaz

    Pages 83-95

20. Millennial Consumer’s on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract

    • Lauren Copeland, Jewon Lyu

    Pages 97-98

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations ofphenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

• Sensory Marketing
• Scottish Enlightenment and Contemporary Marketing
• Technology and Brandin
• Consumer Emotions
• Consumer Experience
• Brand Authenticity
• Consumer Decision Making Situations
• Ethical Consumer Behavior
• Marketing Strategy in Israel
• Healthcare Marketing
• Artificial Intelligence in Marketing
• Luxury Brand Management
• Electronic Word of Mouth (eWOM)
• Marketing in Emerging Markets
• Green Consumer Behavior
• Consumer-Brand Engagement

• IÉSEG School of Management, Paris, France

  Felipe Pantoja

• Rohrer College of Business, Rowan University, Glassboro, USA

  Shuang Wu, Nina Krey

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