Overview
- Explores the effects of online student evaluations from websites such as RateMyProfessors.com on the teacher-student dynamic
- Considers consumer culture's influence on the educational landscape
- Evaluates how cultural trends perpetuate systems of inequality through the conditions of web-based student evaluation platforms
Part of the book series: Marketing and Communication in Higher Education (MCHE)
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Table of contents (8 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This book explores the emerging trends and patterns in online student evaluations of teaching and how online reviews have transformed the teacher-student relationship as developments in technology have altered consumer behaviors. While consumers at large rely more and more on web-based platforms to purchase commercial products and services, they also make highly personal decisions regarding the choice of service providers in health care, higher education, and other industries. The chapters assess the challenges that web-based platforms such as RateMyProfessors.com pose for service providers in higher education and other industries, and the role of these online consumer review sites in driving consumer expectations. In framing her argument, the author considers the validity of online rating systems and the credibility and trustworthiness of online consumer reviewers. She also evaluates cultural trends that play a role in perpetuating systems of inequality such as racism,sexism, and ageism in online consumer reviews.
Authors and Affiliations
About the author
Pamela Leong is Associate Professor of Sociology at Salem State University, USA.
Bibliographic Information
Book Title: Rating Professors Online
Book Subtitle: How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations
Authors: Pamela Leong
Series Title: Marketing and Communication in Higher Education
DOI: https://doi.org/10.1007/978-3-030-35936-2
Publisher: Palgrave Macmillan Cham
eBook Packages: Education, Education (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-35935-5Published: 08 February 2020
Softcover ISBN: 978-3-030-35938-6Published: 08 February 2021
eBook ISBN: 978-3-030-35936-2Published: 07 February 2020
Series ISSN: 2946-4595
Series E-ISSN: 2946-4609
Edition Number: 1
Number of Pages: XVI, 192
Number of Illustrations: 2 illustrations in colour
Topics: Assessment, Testing and Evaluation, Sociology of Education, Social Media, Teaching and Teacher Education