Skip to main content

Toward a Better Understanding of Rule-Breaking Market Behavior

Insights from Performance Breakthroughs in Sports

  • Book
  • © 2019

Overview

  • Gives insights into rule-breaking market behavior
  • Connects sports innovations to innovations in the business and management sector
  • Offers specific techniques on how companies and employees can create competitive advantage

Part of the book series: Contributions to Management Science (MANAGEMENT SC.)

  • 1063 Accesses

This is a preview of subscription content, log in via an institution to check access.

Access this book

eBook USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (4 chapters)

Keywords

About this book

This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation. 



Authors and Affiliations

  • Steinbeis University Berlin, Berlin, Germany

    Ann-Kathrin Veenendaal

About the author

Ann-Kathrin Veenendaal received her PhD at Steinbeis University Berlin, Germany, where she predominantly focused on the intersection of value creation in business and social impact. Her works cover a broad variety of topics, such as breakthrough innovation, digital transformation, strategic marketing, civic engagement and health services research.

Bibliographic Information

Publish with us