Creative Business and Social Innovations for a Sustainable Future

1. Front Matter

   Pages i-xi

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2. A MRI View of Brain Tumor Outcome Prediction

   • Cristiana Neto, Inês Dias, Maria Santos, Victor Alves, Filipa Ferraz, João Neves et al.

   Pages 1-10

3. Achieving Cognitive Skills in Multimedia Through Revised Bloom Taxonomy

   • Reshmy Krishnan

   Pages 11-20

4. An Estimation for Bitcoin Price Volatility

   • Murat Akbalık, Melis Zeren, Ömer Sarıgül

   Pages 21-31

5. An Optimization Model for Solving Stochastic Cooperative Games

   • Assem Tharwat, Marwa Sabry, Ihab El-Khodary

   Pages 33-38

6. Banking Sector Performance and Economic Growth: An Empirical Evidence of UAE Islamic Banks

   • Mosab I. Tabash

   Pages 39-45

7. Challenges of Business Schools to Implement Accreditation Standards: Case Study

   • Doaa Wafik, Assem Tharwat

   Pages 47-54

8. Control Environment, Risk Assessment and Monitoring in United Arab Emirates Businesses

   • Hikmat AlRawi, Narcisa Roxana Mosteanu, Ibaa H. Alrawi

   Pages 55-65

9. Creative Contributions and Solutions to Dubai’s Challenges and Commitments as a Smart City: Transnationalizing and Personalizing Global Standards of Excellence in International Education

   • Konrad Gunesch

   Pages 67-77

10. Credit Risk Assessment Using Decision Tree and Support Vector Machine Based Data Analytics

    • Abhijeet Guha Roy, Siddhaling Urolagin

    Pages 79-84

11. Death and Factors of Adjustment Among Bereaved Parents

    • Mais Al-Nasa’h, Kimberly Asner-Self

    Pages 85-106

12. Determinants of Entry Modes Choice for MNEs: Exploring Major Challenges and Implications for Saudi Arabia

    • Young-Eun Park, Alawiya Allui, Raneem AlSelaimi

    Pages 107-115

13. Developing an Input Oriented Data Envelopment Analysis Model with Fuzzy Uncertainty in Variables

    • Assem Tharwat, Basma El-Demerdash, Ihab El-Khodary

    Pages 117-122

14. Digital Currencies and the Power Shift in the Economy

    • Asma Salman

    Pages 123-131

15. Evaluating Inclination of Youth to Start Enterprise: A Study in Oman

    • Bilal Ahmad Pandow, Ali Salem Omar

    Pages 133-142

16. Evidence-Based Tobacco Control Mobile Apps Based on Federally Funded Research Projects

    • Alexander V. Prokhorov, Salma K. Marani, Mario R. Luca

    Pages 143-147

17. Family Mediation in England and Wales: A Focus on Children

    • Amel Ketani

    Pages 149-153

18. Forecasting of the Internet Usage in the World Regions

    • Ksenija Dumičić, Berislav Žmuk

    Pages 155-165

19. Impact of FDI on GDP and Unemployment in Macedonia Compared to Albania and Bosnia and Herzegovina

    • Agim Mamuti, Mehmed Ganic

    Pages 167-173

20. Insurance Coverage for IPRs: Possible Solution for Businesses in the GCC

    • Hanan Almawla

    Pages 175-180

The book presents high-quality research papers presented at the 1st AUE International research conference, AUEIRC 2017, organized by the American University in the Emirates, Dubai, held on November 15th-16th, 2017. The book is broadly divided into three sections: Creative Business and Social Innovation, Creative Industries and Social Innovation, Education and Social Innovation. The areas covered under these sections are credit risk assessment and vector machine-based data analytics, entry mode choice for MNE, risk exposure, liquidity and bank performance, modern and traditional asset allocation models, bitcoin price volatility estimation models, digital currencies, cooperative classification system for credit scoring, trade-off between FDI, GDP and unemployment, sustainable management in the development of SMEs, smart art for smart cities, smart city services and quality of life, effective drivers of organizational agility, enterprise product management, DEA modeling with  fuzzy uncertainty, optimization model for stochastic cooperative games, social media advertisement and marketing, social identification, brand image and customer satisfaction, social media and disaster management, corporate e-learning system, learning analytics, socially innovating international education, integration of applied linguistics and business communication in education, cognitive skills in multimedia, creative pedagogies in fashion design education, on-line summative assessment and academic performance, cloud concept and multimedia-based learning in  higher education, hybrid alliances and security risks, industry and corporate security significance, legal regulation and governance. The papers in this book present high-quality original research work, findings and practical development experiences, and solutions for a sustainable future.

• Creative Business
• Social Innovations
• Mass media and public relations
• Security and strategic studies
• Computer Science

• American University in the Emirates, Dubai, United Arab Emirates

  Miroslav Mateev

• UCLan Cyprus, Larnaka, Cyprus

  Panikkos Poutziouris

​​Dr. Miroslav Mateev is a Vice President for Research and Advancement and a full time Professor at the College of Business Administration at the American University in the Emirates.  Dr Mateev holds two doctoral degrees – PhD in Industrial Management and Doctor of Economic Sciences in Finance, from the University of National and World Economy, Sofia. Professor Mateev's interest in teaching was conceived 20 years ago during his MSc. degree study in International Finance at London Business School in the UK. He also specialized at Harvard Business School, where he focused on case writing and case teaching as part of his teaching methodology. He has published six textbooks and a number of papers in the areas of corporate finance, bank risk management, international financial management, M&A markets and foreign direct investment. Besides teaching, Prof. Mateev is actively engaged in consulting in the areas of foreign investment, corporate restructuring, project management, andothers.  Prior to working at AUE, Professor Mateev taught at the American University in Bulgaria and the University of Maine, Business School.



Dr. Panikkos Poutziouris is a Professor of Entrepreneurship and Family Business, the Rector at UCLan Cyprus, and Founder and Director of the Centre for Entrepreneurial Development Alliance and Research (CEDAR). Professor Panikkos graduated from the University of Nottingham with a BA in Economics, an MBA, and a Doctorate in Entrepreneurship and Management. For two decades, he was a Senior Lecturer and a visiting Associate Professor of Entrepreneurship and Family Business at the Manchester Business School of Manchester University, where he led the Research Program for the Financial Development of Family Businesses. Professor Panikkos teaches, educates, researches and advises around the world on the development of entrepreneurship and family business. He has led conferences and academic initiatives in England, China, Italy, Austria, Turkey, Israel, USA, Bulgaria, Colombia, Syria, Egypt, Greece and Cyprus. He is a former President of the International Family Enterprise Research Academy and a Fellow of the Family Firm Institute (USA). Recently, Professor Panikkos has received an International Award by the International Firm Institute (USA) for his outstanding work of internationally promoting the issue of family entrepreneurship in the academic and socio-economic spheres.

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