Overview
- Authors:
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Jonathan Sutherland
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Diane Canwell
- Arranged alphabetically enabling the reader to quickly find the term or entry of immediate interest
All major concepts, terms, theories and theorists are covered and crossreferenced
Complex terminology is made clear with diagrams and illustrations
Comprehensive reference and website suggestions
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Table of contents (24 chapters)
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- Jonathan Sutherland, Diane Canwell
Pages 1-23
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- Jonathan Sutherland, Diane Canwell
Pages 24-39
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- Jonathan Sutherland, Diane Canwell
Pages 40-75
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- Jonathan Sutherland, Diane Canwell
Pages 76-91
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- Jonathan Sutherland, Diane Canwell
Pages 92-108
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- Jonathan Sutherland, Diane Canwell
Pages 109-119
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- Jonathan Sutherland, Diane Canwell
Pages 120-126
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- Jonathan Sutherland, Diane Canwell
Pages 127-129
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- Jonathan Sutherland, Diane Canwell
Pages 130-141
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- Jonathan Sutherland, Diane Canwell
Pages 142-151
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- Jonathan Sutherland, Diane Canwell
Pages 152-153
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- Jonathan Sutherland, Diane Canwell
Pages 154-159
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- Jonathan Sutherland, Diane Canwell
Pages 160-180
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- Jonathan Sutherland, Diane Canwell
Pages 181-184
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- Jonathan Sutherland, Diane Canwell
Pages 185-197
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- Jonathan Sutherland, Diane Canwell
Pages 198-223
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- Jonathan Sutherland, Diane Canwell
Pages 224-225
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- Jonathan Sutherland, Diane Canwell
Pages 226-231
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- Jonathan Sutherland, Diane Canwell
Pages 232-245
About this book
Key Concepts in Business Practice is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what business practice is all about. It will be especially useful as a revision aid.
About the authors
JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.