International Series in Quantitative Marketing

Differential Games in Marketing

Authors: Jørgensen, Steffen, Zaccour, Georges

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eBook 149,99 €
price for Spain (gross)
  • ISBN 978-1-4419-8929-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 192,35 €
price for Spain (gross)
  • ISBN 978-1-4020-7613-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 192,35 €
price for Spain (gross)
  • ISBN 978-1-4613-4724-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.
The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock.
The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.

Table of contents (7 chapters)

  • Introduction

    Jørgensen, Steffen (et al.)

    Pages 1-4

    Preview Buy Chapter 30,19 €
  • A Brief Tutorial On Differential Games

    Jørgensen, Steffen (et al.)

    Pages 5-28

    Preview Buy Chapter 30,19 €
  • Advertising Models

    Jørgensen, Steffen (et al.)

    Pages 29-63

    Preview Buy Chapter 30,19 €
  • Pricing Models

    Jørgensen, Steffen (et al.)

    Pages 65-100

    Preview Buy Chapter 30,19 €
  • Models of Marketing Channels

    Jørgensen, Steffen (et al.)

    Pages 101-128

    Preview Buy Chapter 30,19 €

Buy this book

eBook 149,99 €
price for Spain (gross)
  • ISBN 978-1-4419-8929-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 192,35 €
price for Spain (gross)
  • ISBN 978-1-4020-7613-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 192,35 €
price for Spain (gross)
  • ISBN 978-1-4613-4724-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Differential Games in Marketing
Authors
Series Title
International Series in Quantitative Marketing
Series Volume
15
Copyright
2004
Publisher
Springer US
Copyright Holder
Springer Science+Business Media New York
eBook ISBN
978-1-4419-8929-1
DOI
10.1007/978-1-4419-8929-1
Hardcover ISBN
978-1-4020-7613-8
Softcover ISBN
978-1-4613-4724-8
Series ISSN
0923-6716
Edition Number
1
Number of Pages
XIV, 176
Topics