Overview
Part of the book series: Palgrave Studies in Political Marketing and Management (Palgrave Studies in Political Marketing and Management)
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Table of contents (6 chapters)
Keywords
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Authors and Affiliations
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Bibliographic Information
Book Title: Political Branding Strategies
Book Subtitle: Campaigning and Governing in Australian Politics
Authors: Lorann Downer
Series Title: Palgrave Studies in Political Marketing and Management
DOI: https://doi.org/10.1057/9781137580290
Publisher: Palgrave Macmillan London
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2016
Hardcover ISBN: 978-1-137-58028-3Published: 03 December 2015
eBook ISBN: 978-1-137-58029-0Published: 03 December 2015
Series ISSN: 2946-2614
Series E-ISSN: 2946-2622
Edition Number: 1
Number of Pages: X, 146
Topics: Business Strategy/Leadership, Marketing, Management, Political Science, Electoral Politics, Corporate Communication/Public Relations