International Series in Operations Research & Management Science

Product Variety Management

Research Advances

Editors: Teck-Hua Ho, Tang, Christopher S. (Eds.)

Buy this book

eBook 142,79 €
price for Spain (gross)
  • ISBN 978-1-4615-5579-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 176,79 €
price for Spain (gross)
  • ISBN 978-0-7923-8226-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 176,79 €
price for Spain (gross)
  • ISBN 978-1-4613-7552-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controlling production and inventory costs, and providing high quality and good delivery performance for the customers. Marketing managers often advocate widening product lines for increasing revenue and market share. However, the breadth of product line can also decrease the efficiency of manufacturing processes and distribution systems. Thus firms must weigh the benefits of product variety against its cost in order to determine the optimal level of product variety to offer to their customers. Academics and practitioners are interested in several fundamental questions about product variety. For instance, why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy higher market share? How should product variety be measured? How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply? What should the level of product variety be and what should the price of each of the product variants be? What kind of 'challenges would a company face in offering a high level of product variety and how can these obstacles be overcome? The solutions to these questions span multiple functions and disciplines.

Table of contents (10 chapters)

  • Markets and Product Variety Management

    Lancaster, Kelvin

    Pages 1-18

    Preview Buy Chapter 30,19 €
  • Variety: From the Consumer’s Perspective

    Kahn, Barbara

    Pages 19-37

    Preview Buy Chapter 30,19 €
  • Product Structure, Brand Width and Brand Share

    Chong, Juin-Kuan (et al.)

    Pages 39-64

    Preview Buy Chapter 30,19 €
  • Value of Postponement

    Whang, Seungjin (et al.)

    Pages 65-84

    Preview Buy Chapter 30,19 €
  • Designing Task Assembly and Using Vanilla Boxes to Delay Product Differentiation: An Approach for Managing Product Variety

    Swaminathan, Jayashankar M. (et al.)

    Pages 85-102

    Preview Buy Chapter 30,19 €

Buy this book

eBook 142,79 €
price for Spain (gross)
  • ISBN 978-1-4615-5579-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 176,79 €
price for Spain (gross)
  • ISBN 978-0-7923-8226-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 176,79 €
price for Spain (gross)
  • ISBN 978-1-4613-7552-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Product Variety Management
Book Subtitle
Research Advances
Editors
  • Teck-Hua Ho
  • Christopher S. Tang
Series Title
International Series in Operations Research & Management Science
Series Volume
10
Copyright
1998
Publisher
Springer US
Copyright Holder
Springer Science+Business Media New York
eBook ISBN
978-1-4615-5579-7
DOI
10.1007/978-1-4615-5579-7
Hardcover ISBN
978-0-7923-8226-3
Softcover ISBN
978-1-4613-7552-4
Series ISSN
0884-8289
Edition Number
1
Number of Pages
XIX, 233
Topics