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Marty, W. (2018)
This book analyses and discusses bonds and bond portfolios. Different yields and duration measures are investigated. The transition from a single bond to a bond portfolio leads to …
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Camilleri, M. A. (2018)
This book covers a variety of themes and issues in the travel, tourism and hospitality sectors in a concise and accessible way. Readers will gain a sound understanding of …
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Lenssen, G. (Ed), Smith, N. C. (Ed) (2018)
This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for …
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Scheithauer, G. (2018)
This book provides a comprehensive overview of the most important and frequently considered optimization problems concerning cutting and packing. Based on appropriate modeling …
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Kumar, V., Reinartz, W. (2018)
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive …
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Lancia, G., Serafini, P. (2018)
This book provides a handy, unified introduction to the theory of compact extended formulations of exponential-size integer linear programming (ILP) models. Compact extended …
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Hauschild, M. (Ed), Rosenbaum, R. K. (Ed), Olsen, S. I. (Ed) (2018)
This book is a uniquely pedagogical while still comprehensive state-of-the-art description of LCA-methodology and its broad range of applications. The five parts of the book …
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Tomczak, T., Reinecke, S., Kuss, A. (2018)
This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast …
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North, K., Kumta, G. (2018)
This textbook on knowledge management draws on the authors’ more than twenty years of research, teaching and consulting experience. The first edition of this book brought together …
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Mooi, E., Sarstedt, M., Mooi-Reci, I. (2018)
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It …
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vom Brocke, J. (Ed), Mendling, J. (Ed) (2018)
This book is the first to present a rich selection of over 30 real-world cases of how leading organizations conduct Business Process Management (BPM). The cases stem from a …
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Turban, E., Outland, J., King, D., Lee, J. K., Liang, T., Turban, D. C. (2018)
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) …
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Cottle, R. W., Thapa, M. N. (2017)
This textbook on Linear and Nonlinear Optimization is intended for graduate and advanced undergraduate students in operations research and related fields. It is both literate and …
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Morasch, K., Bartholomae, F. (2017)
Im Mittelpunkt dieses Lehrbuchs stehen die Beziehungen zwischen Außenhandel und Wettbewerb. Die Autoren konzentrieren sich auf die realwirtschaftlichen Aspekte der internationalen …
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Adhikari, A. (Ed), Roy, S. K. (Ed) (2017)
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a …
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Adhikari, A. (Ed), Roy, S. K. (Ed) (2017)
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented …
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Burmann, C., Riley, N., Halaszovich, T., Schade, M. (2017)
This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side …
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Turban, E., Whiteside, J., King, D., Outland, J. (2017)
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two …
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Hjalmarsson, A., Juell-Skielse, G., Johannesson, P. (2017)
This book explores how novel digital services, including e-services, digital platforms and mobile apps, are increasingly being innovated through open processes. It investigates …
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Olson, D. L., Dash Wu, D. (2017)
This book is a comprehensive guide to several aspects of risk, including information systems, disaster management, supply chain and disaster management perspectives. A major …
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