Tourism on the Verge

Open Tourism

Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry

Editors: Egger, Roman, Gula, MA, Igor, Walcher, Dominik (Eds.)

  • Provides a unique assembly of methods, practices and cases for the use of social media in tourism
  • With its coherent framework this book is suitable both as an introductory work and a reference for professionals and researchers alike
  • Links recent trends like Open Innovation and Crowdsourcing to the tourism industry
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eBook £93.50
price for United Kingdom (gross)
  • ISBN 978-3-642-54089-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £117.00
price for United Kingdom (gross)
  • ISBN 978-3-642-54088-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The book illustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry.

First, the book presents the theoretical fundamentals and concepts in 11 specific chapters. This basis is then enriched by three parts with case studies, focusing on information, creation and provision respectively. Finally in a concluding part the editors sum up the book and give an outlook on the implications, learnings and future perspectives of open innovation, crowdsourcing and collaborative consumption in the tourism industry.

About the authors

Professor Roman Egger attended the Tourism- and Hospitality Management School in Klessheim from 1989 until 1994. He graduated in Communications Sciences and gained his Doctorate from the University of Salzburg, where he specialized in the fields of Information and Communication Technologies in Tourism. He worked at the Tourism Board of Salzburg as a marketer. Roman is Lecturer in eTourism at the Salzburg University of Applied Sciences and key researcher at the department of Innovation and Management in Tourism. Roman advises a number of national and international projects in the fields of Information Technologies in Tourism and counsels eTourism-development activities in Sri Lanka, Nepal and Egypt. He has written and co-edited nine books, published a number of articles in Books and Journals and is co-editor of the scientific Journal “Zeitschrift für Tourismuswissenschaft”. He is a Member of the International Federation of Information Technology for Travel and Tourism (IFITT), ÖGAF and DGT and AIEST.

Igor Gula is a graduate of a Bachelor’s degree program in tourism business studies of the Management Center Innsbruck and of a Master’s degree program in innovation and management in tourism of the Salzburg University of Applied Sciences. He completed his internship in the department of Marketing New Media at the headquarters of the Casinos Austria in Vienna. Igor wrote his Bachelor thesis about the trends of the modern ICTs and their impacts on tourism, focusing on Dynamic Packaging, mTourism and Social Semantic Web. For his Master thesis he analysed the aspects of Open Innovation and Crowdsourcing in tourism and conducted a web-based ideas competition in cooperation with the Slovak Tourist Board. Igor is currently in charge of the corporate customer service at the Hotel Zeitgeist Vienna and also studies business administration at the MODUL University in Vienna.

 Prof. Dr. Dominik Walcher is the Chair of Marketing and Innovation Management at Salzburg University of Applied Sciences. Since March 2010 is as well a Research Associate at the Massachusetts Institute of Technology (MIT), Boston. Professor Walcher also teaches at numerous universities in Germany, Austria, Switzerland, Italy and Finland. He is an acclaimed speaker at conferences and founder of the “Institute of Market and Innovation Research”. His research interests are mass customization, open innovation, sustainability marketing and branding. He has published and consulted extensively.

Table of contents (35 chapters)

  • Towards a Holistic Framework of Open Tourism

    Egger, Roman (et al.)

    Pages 3-16

  • Innovation Through Co-creation: Towards an Understanding of Technology-Facilitated Co-creation Processes in Tourism

    Neuhofer, Barbara

    Pages 17-33

  • The Importance of Customer Co-creation of Value for the Tourism and Hospitality Industry

    Roeffen, Digna (et al.)

    Pages 35-46

  • IT-Enabled Value Co-creation in a Tourism Context: The Portale Sardegna Case

    Cabiddu, Francesca (et al.)

    Pages 47-60

  • Open Source Marketing in Tourism: Motivational Drivers and Practical Approaches

    Wiedmann, Klaus-Peter (et al.)

    Pages 61-77

Buy this book

eBook £93.50
price for United Kingdom (gross)
  • ISBN 978-3-642-54089-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £117.00
price for United Kingdom (gross)
  • ISBN 978-3-642-54088-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Open Tourism
Book Subtitle
Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry
Editors
  • Roman Egger
  • Igor Gula, MA
  • Dominik Walcher
Series Title
Tourism on the Verge
Copyright
2016
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-642-54089-9
DOI
10.1007/978-3-642-54089-9
Hardcover ISBN
978-3-642-54088-2
Series ISSN
2366-2611
Edition Number
1
Number of Pages
XXVII, 476
Number of Illustrations and Tables
16 b/w illustrations, 44 illustrations in colour
Topics