Overview
- Pragmatic and hands-on guidance for those manufacturers looking to turn their customer-facing processes into a competitive strength
- Presents ‘before & after’ case studies of companies that have revolutionized their channel strategies based on measuring manufacturing from the customer’s perspective
- Each chapter is summarized with key points and lessons learned
Part of the book series: Decision Engineering (DECENGIN)
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Keywords
- Channel Management
- ERP
- Inquiry-to-order
- Manufacturing
- Quoting systems
- kb5112
About this book
Manufacturers have for too long been myopic; trying to cost-reduce their way to market leadership.
This book is about switching from an inward-centric, myopic view to bringing the customers’ needs to the centre of global manufacturing strategies. It contains case studies of manufacturers who have turned their organizations around by streamlining how they sell and fulfil customized products to show how manufacturers can accomplish this. Transparency and efficiency in how products are managed from quote to fulfilment is at the heart of the revolution customers want from manufacturers. Measuring the performance of manufacturing from the customers’ perspective is critical to this revolution.
This unique approach will interest executives in manufacturing companies, marketing and channel management, global sales, as well as CIOs and IT professionals. It is a useful reference for graduates studying international marketing, international business or channel management and undergraduates studying business.Authors and Affiliations
About the author
Louis Columbus, is a member of the Cincom Complex Manufacturing Business Solutions Team and a former Senior Analyst at AMR Research.
Louis Columbus’ career has included senior management positions with Gateway, Ingram Micro and a software start-up, where he served as Vice President, Marketing and Business Development. Prior to joining Cincom, Louis was a Senior Analyst at AMR Research, focusing on guided selling, sales and product configuration, order management and service lifecycle management. Mr. Columbus has published fifteen books on a variety of technology areas including Microsoft operating systems, peripherals, the application service provider arena, and currently serves as a weekly columnist with CRMBuyer.com and Informit.com. His most recent book, Getting Results From Your Analyst Relations Strategies (published by iUniverse.com in 2004), was completed while at AMR Research in response to the needs of vendor clients wanting to get more out of their analyst relationsbudgets.
Mr. Columbus is also currently a lecturer for graduate-level International Business and Marketing courses at Webster Loyola-Marymount University, contributing in this role for the past four years. He’s also taught graduate level courses at University of California, Irvine, and California State University Fullerton. Mr. Columbus focuses on global economic theory, balance of trade, international marketing strategies, global product introductions, and international expansion strategies including join ventures and subsidiary creation. Courses have been taught onsite at Ford Motor Company and Chrysler Corporation.
Bibliographic Information
Book Title: The Revolution Your Customers Want
Book Subtitle: Delivering on Customer Commitments
Authors: Louis Columbus
Series Title: Decision Engineering
Publisher: Springer London
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer-Verlag London Ltd., part of Springer Nature 2024
Hardcover ISBN: 978-1-84628-357-4Due: 02 September 2024
eBook ISBN: 978-1-84628-358-1Due: 02 September 2024
Series ISSN: 1619-5736
Series E-ISSN: 2197-6589
Edition Number: 1
Number of Pages: 4
Number of Illustrations: 84 b/w illustrations