Springer eBooks may be purchased by end-customers only and are sold without copy protection (DRM free). Instead, all eBooks include personalized watermarks. This means you can read the Springer eBooks across numerous devices such as Laptops, eReaders, and tablets.
You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal.
After the purchase you can directly download the eBook file or read it online in our Springer eBook Reader. Furthermore your eBook will be stored in your MySpringer account. So you can always re-download your eBooks.
digitally watermarked, no DRM
The eBook version of this title will be available soon
Pragmatic and hands-on guidance for those manufacturers looking to turn their customer-facing processes into a competitive strength
Presents ‘before & after’ case studies of companies that have revolutionized their channel strategies based on measuring manufacturing from the customer’s perspective
Each chapter is summarized with key points and lessons learned
Manufacturers have for too long been myopic; trying to cost-reduce their way to market leadership.
This book is about switching from an inward-centric, myopic view to bringing the customers’ needs to the centre of global manufacturing strategies. It contains case studies of manufacturers who have turned their organizations around by streamlining how they sell and fulfil customized products to show how manufacturers can accomplish this. Transparency and efficiency in how products are managed from quote to fulfilment is at the heart of the revolution customers want from manufacturers. Measuring the performance of manufacturing from the customers’ perspective is critical to this revolution.
This unique approach will interest executives in manufacturing companies, marketing and channel management, global sales, as well as CIOs and IT professionals. It is a useful reference for graduates studying international marketing, international business or channel management and undergraduates studying business.