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Engineering - Production & Process Engineering | The Revolution Your Customers Want - Delivering on Customer Commitments

The Revolution Your Customers Want

Delivering on Customer Commitments

Columbus, Louis

2017, 4 p. 84 illus.

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  • Pragmatic and hands-on guidance for those manufacturers looking to turn their customer-facing processes into a competitive strength
  • Presents ‘before & after’ case studies of companies that have revolutionized their channel strategies based on measuring manufacturing from the customer’s perspective
  • Each chapter is summarized with key points and lessons learned

Manufacturers have for too long been myopic; trying to cost-reduce their way to market leadership.

This book is about switching from an inward-centric, myopic view to bringing the customers’ needs to the centre of global manufacturing strategies. It contains case studies of manufacturers who have turned their organizations around by streamlining how they sell and fulfil customized products to show how manufacturers can accomplish this. Transparency and efficiency in how products are managed from quote to fulfilment is at the heart of the revolution customers want from manufacturers. Measuring the performance of manufacturing from the customers’ perspective is critical to this revolution.

This unique approach will interest executives in manufacturing companies, marketing and channel management, global sales, as well as CIOs and IT professionals. It is a useful reference for graduates studying international marketing, international business or channel management and undergraduates studying business.

Content Level » Professional/practitioner

Keywords » Channel Management - ERP - Inquiry-to-order - Manufacturing - Quoting systems - kb5112

Related subjects » Innovation - Technology Management - Marketing - Mechanical Engineering - Production & Process Engineering

Table of contents 

What is driving the revolution?

Case Studies Of How Manufacturing Companies Are Responding

Centering Again On the Customer – Profitably

Managing Demand

Best Practices in Re-Connecting with Customers

Managing Demand and Customers

Making Channel Dynamics Work

Inquiry-to-Order Strategies Pay Off

Bringing Analytics into your Company

Making A Financial Deep Impact

Making The Revolution Your Own

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