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  • Book
  • © 2015

Style and Creativity in Design

Authors:

  • Provides readers with solid background and context to understand the phenomenon of design cognition
  • Helps designers recognize their design style, understand their personal style, and comprehend how it is uniquely generated from their own design processes
  • Helps researchers to gain insight regarding the influence of cognition on style and creativity, and the relationships between style and creative output

Part of the book series: Studies in Applied Philosophy, Epistemology and Rational Ethics (SAPERE, volume 17)

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-xiv
  2. Introduction

    • Chiu-Shui Chan
    Pages 1-5
  3. Conceptual Framework

    1. Front Matter

      Pages 7-7
    2. Introduction of Design Cognition

      • Chiu-Shui Chan
      Pages 9-78
  4. Style

    1. Front Matter

      Pages 79-79
    2. Development of Studies in Style

      • Chiu-Shui Chan
      Pages 81-105
    3. Style as Identities in Design Products

      • Chiu-Shui Chan
      Pages 107-156
    4. Style Approached from the Design Process

      • Chiu-Shui Chan
      Pages 157-195
    5. Creation of Style in the Design Process

      • Chiu-Shui Chan
      Pages 197-239
  5. Creativity

    1. Front Matter

      Pages 241-241
    2. Development of Studies in Creativity

      • Chiu-Shui Chan
      Pages 243-272
  6. Style and Creativity

    1. Front Matter

      Pages 273-273
    2. Creative Processes and Style

      • Chiu-Shui Chan
      Pages 275-303
    3. Cognitive Theory of Style and Creativity

      • Chiu-Shui Chan
      Pages 305-322
  7. Back Matter

    Pages 323-331

About this book

This book looks at causative reasons behind creative acts and stylistic expressions. It explores how creativity is initiated by design cognition and explains relationships between style and creativity. The book establishes a new cognitive theory of style and creativity in design and provides designers with insights into their own cognitive processes and styles of thinking, supporting a better understanding of the qualities present in their own design.

An explanation of the nature of design cognition begins this work, with a look at how design knowledge is formulated, developed, structured and utilized, and how this utilization triggers style and creativity. The author goes on to review historical studies of style, considering a series of psychological experiments relating to the operational definition, degree, measurement, and creation of style. The work conceptually summarizes the recognition of individual style in products, as well as the creation of such styles as a process before reviewing studies on creativity from various disciplines, presenting case studies and reviewing works by master architects.

Readers will discover how creativity is initiated by design cognition. A summary of the correlations between creativity and style, expressed as a conceptual formula describing the cognitive phenomenon of style and creativity concludes the work. The ideas presented here are applicable to all design fields, allowing designers to comprehend and improve their design processes to produce creative, stylistically unique products.

Authors and Affiliations

  • Architecture Department, Iowa State University, Ames, USA

    Chiu-Shui Chan

Bibliographic Information

Buy it now

Buying options

eBook USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access