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The Neuroscientific Basis of Successful Design

How Emotions and Perceptions Matter

  • Book
  • © 2015

Overview

Authors:
  1. Marco Maiocchi

    1. Design, Polytechnic University of Milan, Milan, Italy

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  • Explains the importance of the neurosciences for designers, based on findings regarding emotions and perception
  • Proposes a design process model in which emotional impacts are among the goals
  • Includes a rich collection of examples of successful design artifacts and illustrations
  • Includes supplementary material: sn.pub/extras

Part of the book series: SpringerBriefs in Applied Sciences and Technology (BRIEFSAPPLSCIENCES)

Part of the book sub series: PoliMI SpringerBriefs (BRIEFSPOLIMI)

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Table of contents (8 chapters)

  1. Front Matter

    Pages i-xiv
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  2. Emotions and Design Methodologies

    • Marco Maiocchi
    Pages 1-3

  3. Design as Evolutionary Discipline

    • Marco Maiocchi
    Pages 5-10

  4. Emotions and Design

    • Marco Maiocchi
    Pages 11-24

  5. Perception and Emotions

    • Marco Maiocchi
    Pages 25-40

  6. Metaphors and Design

    • Marco Maiocchi
    Pages 41-61

  7. The Design Process

    • Marco Maiocchi
    Pages 63-74

  8. Case Studies

    • Marco Maiocchi
    Pages 75-90

  9. Future Developments

    • Marco Maiocchi
    Pages 91-99

  10. Back Matter

    Pages 101-108
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Keywords

About this book

The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.

Authors and Affiliations

  • Design, Polytechnic University of Milan, Milan, Italy

    Marco Maiocchi

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