Authors:
- Offers a guide to how to implement AI and Algorithmics in your business: from identifying market potential to chatbot customer communication
- Applies the lessons of AI in logistics and manufacturing to help build an AI and Algorithmic business model for marketing and sales
- Presents entrepreneurial toolkits and solutions, devised by a serial entrepreneur
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Table of contents (6 chapters)
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Front Matter
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AI 101
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Front Matter
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AI Business: Framework and Maturity Model
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Front Matter
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Conversational AI: How (Chat)Bots Will Reshape the Digital Experience
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Front Matter
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AI Best and Next Practices
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Front Matter
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Conclusion and Outlook: Algorithmic Business—Quo Vadis?
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Front Matter
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Back Matter
About this book
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:
- how customer and market potential can be automatically identified and profiled;
- how media planning can be intelligently automated and optimized with AI and Big Data;
- how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
- how you can optimize Customer Journeys based on Algorithmics and AI; and
- how to conduct market research in more efficient and smarter way.
Reviews
“Every chief executive must be thinking about how to apply AI to their company. But, lacking the necessary knowledge, they don’t know how to start. This book comes to the rescue. It uses real-life cases to explain how AI can help businesses. … This book aims to introduce AI to marketers who do not have a data science or AI degree.” (R. S. Chang, Computing Reviews, March 10, 2020)
Authors and Affiliations
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Frankfurt, Germany
Peter Gentsch
About the author
Peter Gentsch is a serial entrepreneur and expert in Digital Management, AI and Big Data. He is also the holder of the Chair for International Business Administration at Aalen University, where he focuses on Marketing, e-Business and Data Science. He is the author of numerous publications in Germany and internationally and a keynote speaker on the subjects of digital business transformation and innovation management.
Along with Lufthansa, he was jointly awarded the Innovation Prize of the German Market Research Society in 2010. Together with Deutsche Post / DHL, he won the International Digital Communication Award in 2011 and the German prize for online communication in 2014. Peter Gentsch continues to lead the Digital Excellence Circle group which he founded in 2010. The exclusive grouping includes companies such as Audi, BMW, Bosch, Daimler, Disney, Deutsche Post, Lufthansa, Microsoft, Deutsche Telekom and Otto Group.Bibliographic Information
Book Title: AI in Marketing, Sales and Service
Book Subtitle: How Marketers without a Data Science Degree can use AI, Big Data and Bots
Authors: Peter Gentsch
DOI: https://doi.org/10.1007/978-3-319-89957-2
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2019
Hardcover ISBN: 978-3-319-89956-5Published: 07 November 2018
Softcover ISBN: 978-3-030-07904-8Published: 12 January 2019
eBook ISBN: 978-3-319-89957-2Published: 22 October 2018
Edition Number: 1
Number of Pages: XIX, 271
Number of Illustrations: 64 illustrations in colour
Topics: Big Data/Analytics, Market Research/Competitive Intelligence, Online Marketing/Social Media, Artificial Intelligence, Popular Science in Business and Management