Authors:
- A focus on marketplace know-how, the complement to financing and microloans for the poor to enable them to function in the economic realm
- Research insights into a previously neglected phenomenon across resource and literacy barriers, subsistence marketplaces
- A unique educational program that conveys abstract concepts to low-literate individuals by using methods that leverage their inherent social skills
- A discussion of implications of research on subsistence marketplaces and of marketplace literacy education for research and practice in business, education, and a variety of disciplines
Part of the book series: Education in the Asia-Pacific Region: Issues, Concerns and Prospects (EDAP, volume 12)
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Table of contents (11 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Marketplace Literacy Project and University of Illinois, Champaign, USA
Madhu Viswanathan
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Marketplace Literacy Project and SDV Educational Trust, Chennai, India
S. Gajendiran, R. Venkatesan
Bibliographic Information
Book Title: Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
Authors: Madhu Viswanathan, S. Gajendiran, R. Venkatesan
Series Title: Education in the Asia-Pacific Region: Issues, Concerns and Prospects
DOI: https://doi.org/10.1007/978-1-4020-5769-4
Publisher: Springer Dordrecht
eBook Packages: Humanities, Social Sciences and Law, Education (R0)
Copyright Information: Springer Science+Business Media B.V. 2008
Hardcover ISBN: 978-1-4020-5768-7Published: 21 June 2008
Softcover ISBN: 978-90-481-7442-3Published: 02 January 2013
eBook ISBN: 978-1-4020-5769-4Published: 01 June 2008
Series ISSN: 1573-5397
Series E-ISSN: 2214-9791
Edition Number: 1
Number of Pages: XXIV, 223
Topics: Administration, Organization and Leadership, Education, general, Marketing, Entrepreneurship