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Table of contents(7 chapters)
About this book
About the author
Bibliographic Information
Book Title: Management strategischer Kooperationen zwischen Hersteller und Handel
Book Subtitle: Konzeption und Realisierung von Efficient Consumer Response-Projekten
Authors: Marc Schmickler
Series Title: Marketing-Management
DOI: https://doi.org/10.1007/978-3-663-07716-9
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 2001
Softcover ISBN: 978-3-8244-7398-4
eBook ISBN: 978-3-663-07716-9
Edition Number: 1
Number of Pages: XXVIII, 503
Number of Illustrations: 311 b/w illustrations
Topics: Business and Management, general