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A profound and logical system to illustrate service science connotation Introducing soft elements such as service vision and entrepreneurship into service science
Merging foundational theories and applied knowledge
Abundant cases of China’s successful service enterprises
Introduction of the most important service industries in China
A service economy era is coming! As the basic discipline of the new service dominant era, service science mainly studies common rules of service activities, aiming to provide theoretical bases for creating future service value. This book, which integrates service management, operational management, logistics and supply chain management, presents a research system for this emerging discipline. This system consists in service philosophy, resource allocation, operational management and service technology. Many concrete cases involving China’s service enterprises are incorporated into the book, in the hope of providing readers insights into not only service science but also the development of China’s service economy.
Content Level »Research
Keywords »Modern service industries - Research system - Service delivery - Service operation management - Service science