Wittmer, Andreas, Bieger, Thomas, Müller, Roland (Eds.)
2011, XVIII, 238 p.
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The only book which shows the big picture of aviation from an economic, managerial and political point of view
Excellent book to gain a first overview of the business and economics of aviation
Enables practitioners to comprehend the linkages of the aviation system
This book aims to provide comprehensive coverage of the field of air transportation, giving attention to all major aspects, such as aviation regulation, economics, management and strategy. The book approaches aviation as an interrelated economic system and in so doing presents the “big picture” of aviation in the market economy. It explains the linkages between domains such as politics, society, technology, economy, ecology, regulation and how these influence each other. Examples of airports and airlines, and case studies in each chapter support the application-oriented approach. Students and researchers in business administration with a focus on the aviation industry, as well as professionals in the industry looking to refresh or broaden their knowledge of the field will benefit from this book.
Content Level »Graduate
Keywords »Aviation System - Environment - Markets and Marketing - Network Management - Politics, Governance and Regulation