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Is entertaining and gripping in style but contains a serious and important message
Explains how major world events can be traced to, and predicted by, "social mood"
Makes sense of apparently unpredictable developments
Author is well known for previous popular books, is an experienced member of economic think tanks, and is a frequent contributor to newspapers and magazines on the topic of prediction
"Mood Matters" makes the radical assertion that all social events ranging from fashions in music and art to the rise and fall of civilizations are biased by the attitudes a society holds toward the future. When the "social mood" is positive and people look forward to the future, events of an entirely different character tend to occur than when society is pessimistic. The book presents many examples from every walk of life in support of this argument. In addition, methods are given to actually measure the social mood and to project it into the future in order to forecast what’s likely or not over varying periods of time. Casti's writing is a pleasure to read and its contents an eye-opener.
"They [the chapters] tell an engrossing story, and the mystery heightens as it goes. . . . it's chatty and knowing." Greg Benford, Physicist and science-fiction writer, author of "Timescape" and "Deep Time"
"I am struck by how thought-provoking it all is. I am sure that your book will draw a lot of attention" Tor Norretranders, Science writer, author of "The Generous Man" and "The User Illusion".
Content Level »Popular/general
Keywords »collective social events - economic forecasting - forecasting in politics - group optimism - group pessimism - social mood - social trends - sociometers