Springer eBooks may be purchased by end-customers only and are sold without copy protection (DRM free). Instead, all eBooks include personalized watermarks. This means you can read the Springer eBooks across numerous devices such as Laptops, eReaders, and tablets.
You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal.
After the purchase you can directly download the eBook file or read it online in our Springer eBook Reader. Furthermore your eBook will be stored in your MySpringer account. So you can always re-download your eBooks.
digitally watermarked, no DRM
The eBook version of this title will be available soon
Explores the relationship between minor league baseball and major league baseball using economic analysis
Analyzes minor league baseball using approachable applied economic research
Develops policy analysis that is useful for minor league and major league baseball executives as well as academics in sports economics and sport management
Just like any other business, Major League Baseball (MLB) seeks to continually increase brand awareness and brand value. Maintaining high consumer demand for its product is an important element of this business strategy. It is the unique relationship that MLB has with Minor League Baseball (MiLB)—and more precisely, the fact that the fan base for MLB and MiLB are very similar—that allows the MLB brand to reach outside of the major leagues, into the minor leagues, and into the way the minor league game is structured and played. Major League teams provide each of their Minor League affiliates with players and coaches in order to develop baseball players who can eventually play for the MLB parent club or be traded for another player who can. While Minor League teams are independent businesses, MLB gives them certain rules and regulations to play by, presumably to enhance and maintain consumer demand at the major league level. A strong player development system in the minor leagues is therefore a crucial piece of the business strategy that can help lead to the success of the major league team. This book explores the unique relationship and the unique way the MLB brand is developed through minor league baseball and how MLB and the individual MLB teams are trying to build and maintain consumer demand through the relationship with MiLB, making it of interest to both sports economists and practitioners.
Content Level »Research
Keywords »Consumer Demand - MLB - Major League Baseball - MiLB - Minor League Baseball - Sports Economics
Proximity and Minor League Baseball.- Proximity’s impact on minor league baseball attendance.- Regionalization of Affiliated Minor League Teams.- Another affiliation allocation model.- Some select proposed affiliation switches.- What does this all mean and where do we go from here?.