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Economics | Franchisees as Consumers - Benchmarks, Perspectives and Consequences

Franchisees as Consumers

Benchmarks, Perspectives and Consequences

Buchan, Jenny

2013, X, 198 p.

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  • ​Analyses the role of franchisees as consumers, contracting parties, and in the franchisor’s failure
  • Accurately positions franchisors, master franchisees and franchisees within the network of legal entities which constitute and support the franchise offering
  • Details models that shift legal and financial risk for franchisor’s decisions to franchisees​

Franchising is an increasingly important global business model, but how well protected are franchisees –the people who operate and make any franchise system really work? In this book, the author explores the many different roles that franchisees play in modern business, and their importance to the success of every franchise arrangement.

As well as providing a comprehensive overview and analysis of the legal context of modern franchising relationships, and the different measures taken to deal with franchisee concerns, the author examines the “weak links” in contemporary franchising – the areas where franchisees are rarely appropriately protected. Despite all the rhetoric, franchisees remain awkwardly accommodated within the law, and they are in need of attention through improved consumer protection, corporate governance, and business insolvency/bankruptcy laws.

Franchisees As Consumers examines why franchisees remain more vulnerable under the law than employees and suppliers, and what can be done about it.

Content Level » Research

Keywords » Bankruptcy - benchmark - consumer - corporate group - franchisee - franchisor

Related subjects » Economics

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