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Economics - Agricultural Economics | India’s Agricultural Marketing - Market Reforms and Emergence of New Channels

India’s Agricultural Marketing

Market Reforms and Emergence of New Channels

Ghosh, Nilabja

2013, XV, 311 p. 13 illus.

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  • Presents a contemporary picture of the rural markets in India under transition
  • Sets an empirical grounding for a theoretical rethinking on pricing mechanism and the role of market intelligence
  • Provides a broad outlook on agricultural development for the planners

The proposed book provides an assessment of an important yet controversial policy initiated by the Indian government and governments of several other developing countries. Marketing reforms, it is claimed, can be a crucial answer to solving the problem of rural poverty in agrarian economies where large sections of populace are engaged in low paying agriculture. On a wider front, these reforms could help in providing growth impetus to an economy and even the global economy at large.  Yet, the subject of liberalizing agricultural markets is also part of a broad and perhaps a bitter political debate between national and sub-national policy makers and academic discourses in India and other countries. A clearer understanding and a possible resolution of the issues involved will be decidedly useful. The experience of India, one of the largest and most agriculture-dominated economies, will undoubtedly provide valuable lessons not only for steering the domestic economic policy but also for other countries to set their own policy agenda. The book attempts to capture the evolving reality in a large and diverse country and presents an objective evaluation to enable aspiring investors and those in policy making, food business and civil society to make more informed assessment and decision.

Content Level » Research

Keywords » Agrarian Economy - Agricultural Market - Marketing Reforms - Rural Development

Related subjects » Agricultural Economics - Agriculture - Marketing

Table of contents 

​Chapter 1 : Introduction.- Chapter 2: Evolution and re-constitution of Markets.- Chapter 3: International perspectives and Lessons for India.- Chapter 4: Objectives, Data and Methodology.- Chapter 5: India’s Agricultural Markets: Regulation and revitalization.- Chapter 6: Contemporary reforms and the Transitions in Sample states.- Chapter 7 : Socio-economic conditions and Agriculture in Sample States.- Chapter 8: Selling to Corporate Marketing Intermediaries.- Chapter 9: Selling to Processors on Contract.- Chapter 10: Selling to Organized Retailers.- Chapter 11: Direct Marketing by Farmers.- Chapter 12: Contracts with Local traders in West Bengal.- Chapter 13: Local Marketing support in Bihar.- Chapter 14: Impact and Policy implications of the Transitions.- Chapter 15: Reconsidering Agricultural marketing in India.- Appendices.

Distribution rights 

Distribution rights for India: Segment, New Delhi, India

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