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Cross-Channel Cooperation

The Bundling of Online and Offline Business Models

  • Book
  • © 2006

Overview

Authors:
  1. Tobias Kollmann

    1. Wirtschaftswissenschaften, Universität Duisburg-Essen LS E-Business und E-Entrepreneurship, Essen, Germany

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  2. Matthias Häsel

    1. Ahrensburg, Germany

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    You can also search for this author in PubMed   Google Scholar

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Keywords

  • Business
  • Geschäftsmodell
  • Integration
  • Internet
  • Kooperation
  • Net Economy
  • strategy

About this book

Technological advances and changes in customer behaviour implicate a continuing integration of online and offline activities of businesses and individuals. As customers use online and offline channels complementarily, enterprises need to attend both physical and virtual trade levels in equal measure. Integrated business concepts are increasingly becoming a prerequisite for achieving a sustainable competitive advantage and alliances between traditional enterprises and Internet-based ventures are a promising way of meeting these requirements.

Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.

Authors and Affiliations

  • Wirtschaftswissenschaften, Universität Duisburg-Essen LS E-Business und E-Entrepreneurship, Essen, Germany

    Tobias Kollmann

  • Ahrensburg, Germany

    Matthias Häsel

About the authors

Prof. Dr. Tobias Kollmann ist Inhaber des Lehrstuhls für E-Business und E-Entrepreneurship der Universität Duisburg-Essen, Campus Essen.
Matthias Häsel, M.Sc. ist wissenschaftlicher Mitarbeiter am selben Lehrstuhl.

Bibliographic Information

  • Book Title: Cross-Channel Cooperation

  • Book Subtitle: The Bundling of Online and Offline Business Models

  • Authors: Tobias Kollmann, Matthias Häsel

  • Publisher: Deutscher Universitätsverlag Wiesbaden

  • Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2006

  • Softcover ISBN: 978-3-8350-0238-8Published: 24 February 2006

  • Edition Number: 1

  • Number of Pages: XII, 139

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